The business value of enterprise Weibo marketing and some suggestions on microblog marketing

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Recently it seems that the word micro marketing is often seen in my qq spam mail, are some of the company's group of micro-marketing training lectures mail, a class fee of four thousand or five thousand, also said to guarantee the profitability of how much, although I will not attend such lectures, but they actually said that the idea is very good, Especially they are good at seizing the opportunity to make money, what fire do what, Micro bo, micro-mail, micro-video and so on. This article also said that Weibo marketing, this is also a spread of rapid radiation area is mainly low-cost features, now Weibo is not the hottest topic, but so far there are many enterprises have only just access to micro-Bo marketing in this field, 2009 to now has been several years, All kinds of Big V have earned a lot in the past few years. However, this marketing model has not declined, is still a better publicity options. This article I share with you is the business value of micro-blogging marketing business and some of the company's micro-blog marketing recommendations.

Business value of Weibo marketing

1, deep understanding of the target consumer. On the micro-boping platform, consumers are free to participate in the dissemination of information, micro-blogging records their hobbies, needs, desires and so on with business value of information, enterprises can through micro-blog interaction to obtain more consumer feedback, more effective understanding of consumer behavior, Thus provide valuable information for the enterprise's product strategy and marketing strategy.

2, save the marketing cost. Companies through micro-blog to publish a variety of information is free, through the planning of consumers interested in the network topics, attract a large number of consumers to participate in interactive communication. Companies can transfer new products, promotions and other information to consumers, but also can listen to their voices, closer to the distance between consumers. Through the microblogging platform, enterprises can reduce the information dissemination and maintain the cost of customer relationship, while achieving the desired marketing effect of the dissemination.

3, Grosvenor Customer satisfaction. Weibo makes the enterprise closer to the customer, and the customer to establish a more close, more direct relationship. Enterprises can listen to the consumer's most authentic opinions and ideas through micro-blogging, adjust relevant strategies in time and improve customer satisfaction. Weibo is the best way for companies to communicate with customers face-to-face. This kind of communication way more flexible, more can drive consumer's enthusiasm, it through micro-blog imperceptibly spread its own corporate culture and brand idea, through soft topic implantation, let the user in published personal opinion, unknowingly deepened to the corporate brand cognition.

4, to deal with crisis PR. When Weibo becomes the official platform for enterprises to release information, its rapid, open and transparent communication method also provides a new tool for enterprises to prevent and deal with the crisis. In daily communication with consumers, enterprises can monitor through micro-bo, early detection of the signs of crisis, take the initiative to kill the crisis in the cradle. When the crisis occurs, the enterprise can understand the public's attitude to the crisis through micro-blogging, so as to quickly take appropriate measures to deal with the misunderstanding and problems in the initiative, transparent and public response, control the expansion.

Second, on the Enterprise micro-BO marketing some suggestions

1, do not implant too much advertising information, otherwise not only can not mention Grosvenor audience on the corporate brand and product concerns, but it may produce counterproductive. The modern consumer's life all faces from each kind of channel advertisement information bombing, very easy to appear esthetic fatigue, and easily to too obvious advertisement information to produce the aversion mood. Therefore, enterprises want to do a good job of microblogging marketing, advertising information is not enough.

2, to provide practical information, news, interesting information and other audiences easy to be interested in content. The most important part of the microblogging text is to attract people to browse the company's microblog and make it a fan of the company's microblog. According to the experiment, the Enterprise Micro-blog text appeared less advertising, the use of non-advertising, the more interesting information, the audience for the micro-Bo impression will be better, become the enterprise Weibo fans will also be more Grosvenor. Therefore, Enterprise Micro-blog should try to send a number of other than direct advertising, all kinds of interesting letters, so as to attract more audiences to become their fans.

3, sincere communication with consumers to protect consumer behavior. Enterprise Micro Bo as a public exchange platform, not only to promote products and brands, but also to pay attention to the good communication with consumers, so enterprises should be proactive to solve the user's problem. Sometimes the user does not want to let the enterprise solve what problems, just want to send a complaint in the doctor, if such complaints can be a good solution, consumer satisfaction is conceivable.

Whether from the network marketing or from the search engine optimization, the role of social media more and more important, closely follow the pace of micro-era development, in order to better expand the brand influence of enterprises!

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