The case of the virus marketing communication in the spring Hall

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When it comes to products, this industry, whether it is a promotional gimmick or advertising design is rare bright spot, but the second half of the 08 years of a fun shop in those things, but really let the eyes of a bright, began to pay attention to this Old Spice website-the Spring Hall (www.oyeah.cn).

Baidu search "Sex shop those things" search results are 5,060, Google search results are 290,000, the original text is only in the Tianya and mop, but the final result of the number of visitors estimated at more than 10 million. That the novel, which has been signed by a publishing house, is said to be published soon. The high exposure and volume of the forum novel, as well as the impact of the publishing house's novels, because the novel has not yet been interviewed, so can not evaluate its value, but in the current situation, such a transmission rate has been very successful.

Key success factors.

1. To attract attention by satisfying people's heart needs and curiosity.

Sex products or the adult products industry has always been a shame to talk about things, this is related to our social environment, with the development of E-commerce, internet shopping privacy security and convenience so that a large number of people's purchase demand has been released, more and more people also want to know the things behind the industry, of course, In China's internet, the "sex" thing is always so popular.

Subject to advertising law or media bias and so on some external factors, propaganda is similar to the text chain, yellow site collection, window, and so on, but spice shop those things through the way of essays let people with the growth and development of the spring Hall and case to understand the sex of the industry's dribs and drabs, Satisfied a large part of the people's curiosity.

2. The good display platform promotes the propagation speed fermentation.

With the help of the super popularity and the most grassroots spirit of the mop community in the Chinese first community, let the speed of the post is sought after, browsing its posts in the world is not difficult to find, countless a certain site, has been the author posts all the easy to read the message everywhere, the use of public enthusiasm and behavior for its free spread , however, the author in the message of the appropriate response to users involved in sexual problems is also very interactive.

said the choice of platform, had to mention another incident of the Spring Hall, said the grass mud horse represents the top ten gods beast, have to mention the top ten mysterious food. Spring Hall of the fun supplies were planning to become the top ten mysterious food in the spring sugar, the author in mop see the popularity of this paste, but found in the Tianya search, the same post, this is deserted very much. That explains the problem.

3. Innovate content and build user trust, generate positive word-of-mouth communication.

Viral marketing requires unique creativity, so the attraction lies in its creativity, sex is a very difficult to grasp the scale, especially in the current Internet trend, to meet the user's curiosity can attract attention, but the pursuit of curiosity is not equal to the face of "sex", otherwise in the current situation, don't say spread, Not be deleted on Amitabha, simple and understandable words will this "yellow" to become very pure, of course, also lost a part of the burst point. Browsing its web site, and men's Ardos blockbuster films, and a boutique shopping guide and a shot of Tonga's red shoe days, you have to sigh, the original sex products can also be so fashionable.

"Sex" and not yellow, not only express the characteristics of the adult website of the spring Hall, but also through entrepreneurship, life, motivation, fashion, social responsibility and other examples firmly established the brand image of the spring Hall, resulting in a positive word-of-mouth transmission effect.

Summary and thinking.

The core of viral marketing or marketing word, we do not intend to guess this plan to bring the value of the spring Hall, however, in this burning money of the internet and the low economic environment, low-cost marketing planning, or will allow more readers to understand the spring hall, perhaps the next time you buy, you open is the Spring Hall.