The change of consumption mode is the birth of urban ha rent family: Leasing Practice Dream

BCC Beijing March 31 News According to the voice of China's "news in the vertical and horizontal" report, changes in consumption patterns, coupled with the uncertainty of day-to-day work and the growing scope of life, leasing has become the young people in our country, especially in the city of the general way of life, large to rent a house, rent a car, rent a church marriage, small to rent furniture, rent TV　　, renting a dish ... the rent era is blossoming overnight. Whether it is a subjective preference, or a helpless choice, the new budding "Ha rent clan" How to practice their own dream through leasing, expand their own better life?　　In this respect, CCTV editor Chiuxiaohong Special dialogue "China Newsweek" reporter Chen, to see the "Ha Rent Clan" Life Overture. Editor: Nowadays leasing is becoming more and more common in our daily life, the tenant group in our country is also quite huge, and the tenant group is called "Ha Rent clan".　　Recently, "China Newsweek" and Tencent Network, Sohu Blog jointly engaged in an online survey, you can combine the specific situation of the survey to the audience to explain what is "ha rent clan"? Chen: "Ha rent clan" is actually an English transliteration, with "Hara", "Kazakhstan Han" ha has a little bit the same, meaning that this behavior is very like, this group is actually quite a lot of abroad, but in China at present this group in the end how many people, not to say.　　So we invited nearly 14,000 netizens to participate in our survey, the final result is more than 80% people have the lease behavior. Let us conclude by surprise, if we can rent, do not buy, is this attitude towards life?　　Almost 20% of people are in favor of this attitude, this is not the same as we expected, in fact, in China's current group, the concept of leasing is more and more people in the acceptance. Editor: We know that Facebook founder Mark Zackborg the top of Forbes ' world's youngest Rich list in 2010. Although he sits on hundreds of billions of assets, he still lives with Chinese girlfriends in a rented house, which may be unthinkable in Chinese traditional cultural psychology.　　Renting in the past is often seen as an act of not being, and some people regard him as a measure or a measure of life. Chen: The concept of leasing in fact still exist in a lot of people, there is a girl, just graduated from college students to rent a car, because she wanted to pick out the color of the car rental company, the waiter is very impatient, said to her or you go to buy a good. In fact, the concept of leasing, even the leasing company itself, he has not accepted.　　Perhaps many modern people still have such a concept.　　Editor: As the process of urbanization is speeding up, especially the young people who are more open to the growth vision, from passive to active choice, the young "ha rent clan" have undergone what changes in psychology? Chen: "Ha rent clan" from passive to active change is particularly obvious, for example, college graduates may be North drift, so there is no way, can only rent, rent some furniture, rent some SLR cameras, rent tents to improve their quality of life。　　But in the end, they will find some fun from the leasing experience, that is, accept the lease, for example, I need something now, I go to search the Internet to see if I can rent, that is, lease before purchase.　　In addition to college students, some white-collar workers are also willing to rent, the group is likely to have just graduated from the time, or when the university has experience in leasing.　　Editor: As you can see from this example, leasing is now evolving into a lifestyle that people are happy with.　　Chen: The fact is that he can get a positive, confident and very rich life experience from renting.　　Editor: Leasing is also a way to make better use of the scarce resources of society. Chen: Leasing in fact the most important thing is to save resources, Low-carbon Life of this perspective, everyone's SLR camera at home, a year is not used.　　Exchange, use each other, which increases the use of goods, more conducive to the whole society.　　Editor: Since leasing becomes a broader social need, what kind of platform should society build for these "ha tenants" to realize this dream? Chen: Now the "Ha rent clan" Activities are basically on the Internet, through the online way, through personal communication to the individual to complete this lease, in China, less physical stores, and one is the type of leasing and the conditions are more restricted. Experts said that the current restrictions on the development of China's leasing industry is an important issue is the integrity of the problem, every industry needs integrity, but for the leasing industry, the credibility of the industry's constraints are greater. Rather than platform, it is the integrity of the whole society and the establishment of the concept of the popular.