The combination of marketization and localization of the strategy of local recruiting network

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In 2011 years I set up a local recruiting website, I am foshan people, to take the tactic is to build Foshan talent recruitment network, just at the beginning of the plan to keep up with the changes my recruitment site can be said to be no one, every day through the internet to traffic almost "0", my SEO technology is not high, Want to use their own optimization methods to bring the site to Baidu is not the first, this time I did not panic, but in-depth field research, through the marketing and localization of the way for the site to win a lot of traffic, through the brand of publicity for the site to bring a large number of repeat customers, below to explain my comeback strategy.

Last year was a local website established in October, in Foshan, there are a lot of "taxis", taxis have ads, after my practice, many people say that the advertisement on the taxi is just a flash but the effect is very good, so I found the local contractor, spent 200 yuan a day to play the cost of 30 times in turns, Each advertisement is such "Foshan Talent recruitment Network + my Web site, package you find a satisfactory job." Through this method, within a short period of three days the site traffic reached more than 400, see a cheap to occupy, I have strengthened this advertising-style input method, will be shown 30 times a day to add to 60 times, this is my first strategy to turn the tables, now the Foshan people as long as you want to find a job will be the first time to my site, This is from the subconscious to establish brand awareness.

On the February 1 of this year, when the new Year is over, I think the flow of the site is not rich, and then thought of a way to increase traffic, this method is to use the real business to join the method, now there are many hotels, large shopping places need to recruit, so I took the initiative to contact their customer department, explained my purpose, The way I do this is by posting them for free on the internet, they set up a poster for me in the front of the shop, and in this way I won the second stream of people resources, whether white-collar class or working class as long as you want to change jobs will come to my recruitment site to see, a turn.

March 1, 2012, that is, this month's 1th, the site's traffic has reached more than 1000 a day, the weekend can sometimes reach more than 2000, but I am not satisfied, this is the truth, I think again, I finally thought of a way, that is to use the local Foshan Evening News, Foshan daily newspaper and so on the way to improve the visibility of the site, through 1 weeks of contact, March 8, I signed an agreement with two newspapers, spending more than 1000 dollars a month to sponsor the newspaper, and the newspaper business gave me a column to write job information, and now it has been half a month, I feel that the use of this way in a short period of time to improve the brand strength of the site, now as long as to talk to others recruitment network, a lot of people will say on the Foshan recruitment network, that is, my site, I think this is my success.

From this incident can be drawn, do site, especially with the real life is closely related to the site can not be divorced from the real life, but should be active contact with the reality, such as taxi publicity methods, posters propaganda methods, newspaper publicity methods are not not to use, but a lot of webmaster do not think, One-sided think that as long as the site optimization to the first to go is, this method is not wrong, but the first site is good or local people in the minds of the site good? I suggest that we do the station's spare time to go out more and listen to the voices of the masses, this article from http://www.21shengxing.cn /Beauty white film webmaster handwriting writing, if I feel that I am right, please top me.