The commercialization of powered electric vehicles: the introduction of timeshare in the Technology department bus

Bus Reform and time-sharing leasing

December 18, the first domestic business electric vehicle time-sharing Leasing project in China's Ministry of Science and Technology official operation. "The completion of this leasing station is the implementation of the State Council's bus reform measures." Official travel, pay their own, we must in accordance with the requirements of the reform of the business car, do a good share of time leasing, so that the future business trip more efficient, green. This is also the information products, not only improve efficiency, but also help to alleviate the traffic burden. "Science and Technology Minister Wan Gang said the same day.

At present, the technology department electric car leasing station has been equipped with the North steam e150, including BYD E6, BMW brilliance, and Tesla's 10 different brands and models of pure electric vehicles and 19 charge piles.

It is understood that the first introduction of the Ministry of Science and Technology, called "Greengo" Electric vehicle time-sharing Leasing project by Beijing Heng Yu New Energy Leasing Company, the United Nations Electric Nari, Beijing University of Technology and other institutions to create. Total project integration four systems, including the provision of rechargeable pile construction, rechargeable pile management system of the National Electric Nari, the provision of basic data on the West Hill platform, as well as user reservations, such as the overall management of the business of Green Dog car management system, and provide on-site booking car, key identification of the Green Dog Butler Key Management system.

Heng Yu Company is by the North Steam New Energy Co., Ltd. and Foxconn Science and Technology group jointly funded the formation. Baic accounted for 60%, Foxconn shares 40%, its main business is pure electric car leasing services, currently in Beijing has built 50 outlets, put into a pure electric vehicle 1500 units.

Guo Power South Rui full name of the national Power South Rui Technology Co., Ltd., is the state Grid and the group's wholly-owned subsidiary, the company has relied on the national grid mainly involved in electric buses and taxis operating infrastructure construction, in recent years began to take the market-oriented road, participation in micro-public transport and other charging facilities, and leasing enterprises, The whole vehicle enterprise Cross-border cooperation, and set up a relatively large charging facilities service platform, this time with Heng Yu will be the Ministry of Science and Technology of these 19 charging data sharing to Heng Yu.

"The business model of time-sharing leasing is a very good platform to use in the official car system." "Zhenggang, chairman of the company, told the 21st century economic reporter," We help the government departments at all levels to achieve the public car reform after the landing supporting. The general idea of bus reform is to abolish official vehicles, with the aim of improving efficiency, increasing transparency and reducing grey bus abuse, but it does not mean that there is less demand for official car travel. ”

Talking about specific business models, Heng Yu Company general manager Lin told the 21st century Economic report reporter, "We now have business-to-government (g for the government), Business-to-business, the business of several modes of cooperation, our first business-to-government is with the Ministry of Science and Technology in the field of electric vehicles timesharing cooperation, will soon be able to copy this model to the Ministry of Industry, Ministries such as the Ministry of Foreign Affairs and the Ministry of Finance will work with more central ministries and local governments in the future. ”

In fact, the electric car timeshare is better than the public transport services, can achieve one-on-one service, and the cost is significantly lower than the traditional car, the use of electric vehicles can be raised two to three times times, the use of the cost is only the traditional car 20%. As a result, the three public funds will be significantly reduced in the future, which will also help to reduce the burden on taxpayers.

In addition, the time-sharing model is operating on an open and transparent Internet platform, which helps the government to manage business vehicles, and can reduce the corruption of official vehicles and the impact on the public service. "I hope that the government can be a mandatory means at all levels to promote, as soon as possible new energy vehicle timesharing into the government procurement system." "Zhenggang called.

Heng Yu's circular economy

"Greengo" is the first time in China to complete the vehicle booking, automatic pick-up, charging management closed-loop time-sharing system, users can be online, mobile phones, telephones and on-site and other channels and ways to carry out the booking of vehicles, in a certain period of time to the green dog housekeeper for key extraction, and then automatically take the car, car, charge return car, Truly unattended full self-service leasing services.

In the pick-up link, the use of mobile phone number can be logged into the system, that is, "due to the public", "due to private" two ways to travel, according to their own travel needs to choose. Time-sharing price has been accurate to 6 dollars every 10 minutes, if the use of the package is only to pay 30 dollars per hour, a day only need 159 yuan, so that the details of the vehicle model and electricity situation at a glance, choose the model, the door to bounce, take out the key, you can go to lift

Unlike many car rental companies, Heng Yu's business model uses a "recycling economy". Lin Pillars told reporters that since a large part of the cost of electric vehicles is spent on batteries, according to the battery life, pure electric vehicles in the first-tier city after 3 years, can continue to use years in the two or three-tier cities, and at this time the battery will have 80% of the stock available, can be stripped out as a charging station storage Finally, the dismantling and recycling of resources, the recycling of the entire industrial chain will have great benefits.

Often between Beijing and Taiwan, the pillar of the forest, there is another identity-Foxconn Group Automotive Integration Business Group general Manager, Foxconn's product core in the automotive industry is the battery management system, as well as lightweight design and electrical control. At present, Foxconn is doing the GID (Intelligent Vehicle terminal) and the passenger car networking system, but also to build a charging station and intelligent control system. "Now that these core products have been mounted on Tesla, there is also a part of the baic, from a trade and technical point of view, the cooperation between BAIC and Foxconn is to plant and engineering knot

Together. "Lin Pillars revealed that in the 4.0 era of industry, engineering, design, service, sales will be integrated with the Internet, the future Heng Yu will also be large data and intelligent analysis, and even unmanned driving."

At present, Heng Yu in the Electric Vehicle timeshare project in a large amount of money-burning stage. In this respect, "if the government can open some of the construction sites for charging piles, we will charge the service, and in such a car park, the advertising revenue from the car body ads, app apps, charging booths, charging service fees and so on may become the additional revenue to support the reputation," Lin said. ”

Commercialization challenges

The latest data show that although the first 11 months of this year, China's new energy vehicles production and sales of 57,125 vehicles and 52,944, 2014 year is expected to break through 60,000, but the total amount of new energy vehicles and plan to promote the total gap is large, more than half of the time, but the completion of the promotion of the

Wang Binggang, an expert member of China's Electric vehicle group, pointed out on 20th the "China New Energy Vehicle consumption Summit" on the nail-pointing point, "new energy vehicles to promote the total amount and plan to promote a large gap between the number of products available for market choice and quantity is insufficient, charging infrastructure construction can not meet the needs of contradictions outstanding, in addition, Local protection remains to be broken, and the national unified market needs to be perfected. The next step is to increase marketing efforts, especially private purchase and leasing. ”

Zhang Yong, deputy general manager of Beijing's new energy vehicle marketing, said earlier in an interview with the 21st century economic reporter that it is time to educate and train users of pure electric cars. At present, many consumers are subject to different conditions, there is no use of car conditions, and time-sharing leasing this model can solve this problem.

In addition to Shing, Heng Yu and South Rui is also increasing the strength of private electric vehicles, the current Heng Yu Company has been in Beijing layout of 7 private outlets, and 17 outlets are under construction. In response to the consumer demand for young consumers, these outlets are mainly in the construction of Soho, on the ground, the College Road Gold Code building, etc., is expected to carry out a trial operation on December 28.

"Taking into account the pilot construction, now mainly in Beijing, with Hangzhou and Changzhou as a supplement, is slowly to promote the country." Next year in Beijing plans to layout 2000 outlets, put in 5000 electric cars, then can be as convenient as renting bicycles. "Heng Yu related personnel told the 21st century Economic report.

Nupheng, deputy general manager of China Electric Power Technology Branch, said 23rd in an interview with an economic reporter in 21st century that the biggest bottleneck in electric vehicle infrastructure construction was the business model. At present, relying solely on the commercial model of selling electricity, charging the electricity charge and paying the service fee in time, it is difficult to recover the investment, such as technology, the project invested more than 1 million, but a year's electricity charge can only receive tens of thousands of yuan.

"This industry still needs to be done in some other way, for example, cross-border joint and service, the foundation and the whole vehicle enterprise, the vehicle Leasing Enterprise Union, at present the industry is still in the stage of investment, in the future when our sales network will come in a larger number of users, these users in addition to the car will have some other value , hoping to find more profitable models. Nupheng said the future would also try to finance the leasing model.