The comparison between the long tail keyword and the main word effect

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For the long tail keyword and the difference between the main words presumably I do not have to say, we all know their differences, today I mainly want to say is the main keyword and long tail keyword in the actual optimization process of comparison.

From my old company,

Company Environment

In charge of E-commerce in the company, because the company's environment in particular, the company 80% of the business are from the website, so our network team began to optimize the company's products every day, the key word is the company's products, the company assigned to us the task is also the main keyword.

Overview of the optimization process

This is how we operate the main site, the site took over when the black chain, so the first thing I do is to check the loopholes, Web site revision, change site system, such as the completion of this step has been a week, and then is everyone knows the various optimization means to start, restore the weight of time for a full 3 months, After this, the main keyword has been in Baidu 2 pages, 3 pages hovering, wait until the 7th month, the first page of keywords, began in the 1th page, 2nd page wandering, in the nineth months when the final stable ranked in the third place in Baidu. The above reason to say that I optimize the process, is to let everyone can probably understand the main keyword is how to optimize up, everyone's operating methods are not the same, so there is no detail, but one thing is common, is that the main keyword optimization is far more difficult than the long tail keyword.

Purpose achieved, effect?

After a year of efforts, our main keyword finally did the first page third, perhaps for Daniel, this is nothing, the boss to achieve the goal is indeed achieved, the customer is not very obvious bursting ... For the needs of enterprises, the final arrival of the customer is the most effective!

Here we go on to the final demand of the enterprise--money earned

I use an example to illustrate, Zhengzhou Kai gifted is to do the Web site marketing outsourcing. Tentatively our main keyword is "Network marketing outsourcing", I assume our current stage of the main customer focus on Zhengzhou, so the long tail word I decided to "Network marketing outsourcing credible?" "Zhengzhou which network marketing outsourcing done well" through the picture, "Network Marketing Outsourcing" is an index of keywords, but these two long tail is no index, Included in the amount of the difference of nearly more than 8 million, there are six auction sites. Just look at the keyword Analysis tool to give the data is not accurate, but at least it can be said that the main keyword optimization is far more difficult than threemonths tail keyword.

Suppose the site has 100 visitors a day

First, the main keyword effect analysis:

Through the "Network Marketing outsourcing" access to the site there are 50, of which, because of the industry particularity, 50 people may have nearly 35 peers or want to learn network marketing friends, nearly 10 people may be through some kind of channel to understand the network marketing outsourcing, want to see exactly what, the remaining 5 people want to do "Network marketing Outsourcing" Services, they may be in Guangzhou, perhaps in Wuhan these places, according to People's purchasing psychology, they want to see the physical, so the geographical location is also their consideration factor, it is possible that the last 5 potential successful cooperation of the visitors because the geographical difference is far away from the choice of their own.

Second, long tail keyword effect analysis:

With the two long tail keywords listed by the author, can visit 5, we should be able to speculate that the 80% of these visitors may be around Zhengzhou, and know that "network Marketing outsourcing" This service, they want to investigate which service is good, good results, high credibility, they may directly consult, understand, Company inspection and cooperation.

Perhaps some readers would like to say, above the main keyword you also said there are peers and other invalid clicks, why the long tail keyword does not say, I explained, a main key words pay the manpower, the Fund, the time, can optimize dozens of hundred long tail key words completely, this I think everybody can agree, so the effect, The main keyword optimization to the home page, can bring us the reputation, the strength of the proof, there are customers, but the long tail keyword directly for us to bring customers, more directly effective, which is called targeted.

In fact, the above comparison we talked about the "conversion rate" concept, the conversion rate on the key words we next time to analyze, thank you for your reading.

This article from the Kai-ying Strategy customers > Sand Machine www.lbjixie.com Network, reprinted annotated source.