The core idea of SEO

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Yesterday said an open class, the main content of the course is "SEO core idea", today again the course content comb, welcome everyone to Pat Bricks.

Classics and rights are the important contents of Chinese ancient philosophy thought. The classics are constant, lasting unchanged. The right is Schitzow, random and variable. The way of the right means that the important thought insists on unchanged, and the collective strategy is changed. Today I talk about the core idea of SEO, in fact, is to talk about the SEO, and the corresponding is the right, SEO right refers to the specific optimization techniques and other content. The law of the Tao is constant. Only master the SEO, holding by the change, you can really understand the essence of SEO, can really learn seo. Just like the martial arts in Kungfu novels, it must be the first to repair the internal strength, and then practice routines.

First, SEO and search engine is not antagonistic relationship.

Many webmaster friends, they usually criticisms the most object is Baidu, today scold Baidu K Station, tomorrow scold Baidu down right, as if Baidu is the most important obstacle to their wealth. But dear friends, you now do SEO, the purpose is to obtain traffic from Baidu, and why Baidu to give you the flow of free? You go to find the navigation station to traffic, they give you free? Baidu free to you the purpose of the flow is to meet their users, users through Baidu to find their own content, this is the goal of Baidu. Baidu care about the user, it will not care about you.

Baidu is not disgusted with SEO, Baidu welcome good site to do SEO, so conducive to the inclusion of Baidu. Baidu is really disgusted with the garbage web site with cheating means to do SEO, because this hit the Baidu user search experience, the impact of Baidu's settlement of this. So do SEO, you first have to understand the idea is SEO and search engine is complementary relationship between the rankings do go up, do not show off their rape Baidu, ranking down also do not scold Baidu, first from their own body to find reasons to see their cheating did not.

Second, the content of the king, outside the chain for the emperor, the user experience for the emperor.

SEO Circle Before there is a saying, the content of the king, outside the chain for the emperor. I will this statement developed more in-depth, should be the content of the king, the chain for the emperor, the user experience for the emperor. First, quality content is the basis for a good user experience. Second, the analysis of hyperlinks is still one of the main algorithms of the current search engine. Finally, I think the user experience is the real core idea. As has been said before, the search engine's goal is to continuously improve the user experience, so the search engine algorithm must also be towards this goal in the change.

I can cite an example, there is a crosstalk theme of the site (fear is considered to be advertising, hidden site name), "Guo" "cloud" and many other highly competitive keywords ranked Baidu search results first. From the content, his crosstalk video all quotes Youku and other video sites, no own video library, from the chain, there are some good quality related to the page outside the chain, but the overall number of the chain, especially with under it under the Sina, Baidu Encyclopedia compared to his outside the chain is much worse. Then a site without exclusive content, no chain advantages of the website why ranked to the first search results? The answer is the user experience. Baidu through some algorithm based on user behavior, judge the site for users to experience a better site, so that users prefer the site, so he ranked first in the relevant keywords is not surprising.

Third, we should pay attention to the overall weight of the site promotion, not too much value a word ranking.

SEO workers most likely to appear a problem is too much value a single time ranking, many do SEO studio charges to a certain number of words to the number of charges, a lot of SEO instructor in the introduction of their own time also like to say I have xx, xxx, and so many times have done the first. I would like to say that this SEO studio is very amateur, this SEO instructor is not inflow. SEO is to improve the competitiveness of the site, not a word to do the first success, SEO is the purpose of the overall site weight and the overall flow of ascension. Long tail words to the flow must be more than the main keyword, I have to do a group purchase case, buy this word to do Google first, one day is more than 1000 IP, but the total web site traffic a hundred thousand of IP, not rely on the long tail is obviously unrealistic.

I have been in the search engine Company as an engineer, the search engine algorithm also have some understanding. Generally speaking, search engine rankings are mainly based on the relevance of the Web page, but because the Web page relevance cheating may be larger, so introduced the weight of the site (some people call it authoritative) concept, relevance and weight for the page ranking are very important. Search results are ranked in pages, and site weights are in domain names. If you only value a word ranking, spend a lot of effort for a single web page to do a single anchor text outside the chain, the final word may be because of the relevance of high ranking, but this for the whole station, but not very valuable, and even easy to be judged by search engines for cheating.

Four, the search engine algorithm, the only constant is change.

The search engine algorithm is how many, it is estimated that no one knows, because every day it is possible to birth new algorithms. The search engine algorithm is updated many times a year, and not a few people know, but the number of updates must be very frequent. There are even rumors that Google's ranking rules are updated hundreds of times a year, what is this concept?

A lot of webmaster friends like to ask me search engine algorithm, in fact, it is difficult to answer a question, search engines are not only the increase in algorithm, the weight of each algorithm is also changing. A few years ago, we do SEO, keyword Piling can receive good results, and then the algorithm changed, we mass forum outside the chain can also have a good effect, and then we build blog, and now we do station group, brush social sharing. Search engine algorithms are changing every day, as a SEO workers, as long as you do not want to be eliminated, we must every day to study new algorithms, to do experiments. If rely on a few years ago to learn the SEO knowledge and live, I am afraid you can not even solve food and clothing are very difficult.

Five, calm is SEO practitioners the best work attitude

Search engine algorithm has been changing, as an SEO practitioner, if you can not calm, you have to daily with the search engine algorithm adjustment and mood fluctuations. "The site has been K!" Finally recovered. "The site is K again!" It's back! " ...... This way, no matter what your project done well, your body is not good anyway.

I have done the site may be nearly hundred, but I do a good site has never been submitted to Baidu, why? Because I am very calm, I know this kind of thing do not worry, Baidu will be included in the early evening. At the end of June this year, a very high quality of my site was K dropped, this site has no cheating means, but also high-quality content, in exchange for others, must go to launch a variety of relationships to understand the reasons for K. But I am still very calm, because I know, such a high-quality site is K, the reason is only one, that is Baidu problem. After I have been updating the site as usual, even after one months has not recovered, I still very calm, the result in a few days ago, the site restored. So what I want to say is, as long as you don't cheat, nothing will happen.

Now SEO hot, more and more friends began to learn SEO, but I hope that you learn SEO before you can read this article carefully. Understand the core of SEO can not let you immediately become SEO master, but want to become a master SEO, but must master the core idea of SEO. Or that sentence, the core idea is through, only mastered the classics, you can really understand some SEO optimization skills, in order to make their own SEO skills to improve a realm.