The domestic net swims the market to need to strengthen

"There is a very small country in Africa, the annual production of film is higher than China's, almost all the people in the film, is really creative desire is very strong, but unfortunately, there is no fine, this is and China's current online game market is a bit similar"

Note：

According to "Forbes" Chinese network reported that a few days ago, the boss of NetEase Lei Ding received the "Forbes" interview, on the current domestic games market status and how to stay ahead in this field, such as the topic expressed personal views. Ding Lei said, looking at the current domestic online games market, from investors to designers, practitioners, these people's mentality is almost not good, not to make the game for the purpose, more people's idea is to take the game of "downwind" to make money, rather than a sustained development.

Ding Lei pointed out, this kind of situation causes the domestic net swims product to be remarkable not many. At the same time, Ding lei to the domestic newly formed game company to put forward the suggestion, must insist the fine route, to the product to grind continuously, but not from the beginning tricks, plagiarism other company's product and the idea.

The following is an excerpt from Ding Lei's point of view.

Ding：

We want to look at a game product dynamically, in fact, today's "Dream West Tour" version has been completely different from 6 years ago, at least 70% of the content update, such as unreasonable plot was cut off, the Novice guide more scientific. This time we also boldly launched a two-version, "Classic version" and "aesthetic version", hoping to use different art styles and expressions to attract more players.

Sustainable success depends on content, service, interface, etc., but the key is to respect consumers. 2006 Trojan virus rampant, many players account is stolen, hard to play a year's equipment and weapons are gone. We first introduced the telephone secret insurance, the telephone number and the account bundle guarantees the security. Then he made a dynamic cipher--the general order. Although the peers are doing similar things, but our difference is 30 yuan to buy the cost of the password returned to the user, and some peers but it as a means of profitability. NetEase made a total of 8 million pieces of the general order, put more than 200 million. Once the game is out of the question, we always strive to resolve in the shortest possible time, the situation will be doubled to compensate users.

These more can arouse the Chinese sympathetic chord, the game is more powerful. For example, the Monkey King gives us a playful and playful impression, playing the devil is always magical. We have such a good cultural content why not dig it. It doesn't have to be a vampire in Europe or America or a medieval story that we're not good at. Classical Chinese classics like "Jing Hai", "Liao Zhai", "Journey to the Westward", can develop wonderful stories. If you are standing in the service consumer's perspective, you don't have to think too much about the problem, it's the user experience that matters. Although we can not participate in the "Warcraft" content design, but after the takeover to improve the quality of customer service, such as the user to send a "general order" to solve the problem of the stolen number.

Although the competition is fierce, but the game is not much. I heard that there is a small country in Africa, the annual production of film is higher than China, the whole nation is making films, creative desire, but there is no fine. This is a bit like the current Chinese game market. The reason is that the mentality is not good, from investors, to designers, to practitioners, not really want to do games, just want to ride a car to make money. Our "Dream West Tour" on the line, there are countless "dream xx" appeared, the most ironic is the "Dream of Warcraft." Some game companies are genetically wrong and want to be tricky at first. My demand for NetEase is first taste first, second brainstorming, and the third is excellence. It's hard to keep on polishing.

3D is a new tool for games and movies and will not replace the original model. Don't forget, the best game in the world is called "Super Mary", it is 2D, and it is 256 colors. Mobile games will be a new trend in the future, but piracy may be a relatively large problem. This aspect NetEase already started to reserve technology. I have recently been concerned about Iphone4, using a new gyroscope sensor to support six-d direction sensing. It can be used to roll the dice, or the car, which can be used in mobile games.