In Youngor, there is an article in the high school must read the "Yueyanglou". This feature can be seen as a miniature of Li's style. Entrepreneurship 31 years, when the educated youth has become the market capitalisation of 40 billion of China's diversified holding group chairman, Li Rucheng still do not want to "just a businessman." In his educational sense, the businessman is easily regarded as a synonym for profit-taking, and he believes that he thinks more about society than on business. He thinks his personality is more appropriate to associate with politicians than with entrepreneurs. The 59-Year-old Li Rucheng spoke with few words, and though he responded to some sharp questions with a hearty, naïve smile, the deep eyes were sly: you don't know what I was thinking. As the people speculated about the restructuring of Youngor, and the fog of the "successor plan." But one thing is clear: Youngor will not go the way of family inheritance. He admits, to the next generation of Youngor, to be able to walk well 20, so, in his lifetime, see 50 years of stability and development, can really see "Hundred Years Enterprise" Sunshine Avenue. Li Rucheng also have regrets. He himself felt that in the two pioneering phase of Youngor, compared with the early years of entrepreneurial period, the atmosphere of criticism and self-criticism weakened a lot. In his view, people can only continue to dissect themselves before there will be progress, there will be development, the cause will grow. Compared with the appearance of easy-going, Li Rucheng strong and independent, especially in the face of difficulties, he has never been afraid, retreat. Even today, he likens himself to being a fireman, "where there is trouble I go." His independence in investment decisions was impressive. "He can quickly build trust in others, but it takes a long time to think about listening to other people's advice," says one person familiar with the Li Rucheng. Although often invited, Li Rucheng rarely went out to give lectures to others, he used Lu Xun's words to explain, "Afraid of my immature fruit harm." Like quoting the Li Rucheng, the interview interspersed with quotes "The Romance of the Kingdoms", "The Dream of Red mansions" story, not to illustrate the war and management, but to explain something: people. Li Rucheng thinks oneself is one to be able to see the question very thoroughly, the person who sees very thoroughly, this is also many subordinates and the staff "is afraid" one reason. "They say, don't tell, I know the meaning", which makes many employees even "complain" he deprived the staff "speech" power, but Li Rucheng that he is more than the staff himself understand his core ideas, more than a waste of time. He laughs that employees and subordinates may use the word "overbearing" to describe it, although the despot is not what he wants. He wants to be a peaceful person, but in fact, his employees have a sense of awe in him. On the other hand, he is always blunt about people's shortcomings and weaknesses, "can grant, not too boast," he said, with the staff, there is no need to coax like a child. He does not mince his own hair in businessThe exhibition made mistakes, "to be able to open 55 is good," because "only the enterprise to make mistakes to succeed, because mistakes can promote the enterprise to accept the lesson, but he insisted that reporters do not use the word" mistakes "to express, but should use the word" regret ", he hoped that" the media should be tolerant, to allow entrepreneurs to make mistakes. " Li Rucheng office hangs a pair of calligraphy, recorded with Li Bai's poetry "Lushan Rumor sent Lu-shi Yu-bo," leaked this looks small and peaceful man in Jiangsu and Zhejiang deep inside strong passion. Four of them said, "Ascend the Magnificent Heaven and earth, Big River boundless go not return." Huangyun Wanli Move Feng, Mr Pepper nine flow snow mountain. ”
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