The driving force behind our technological and technological advances is about three categories.

The driving force of our technological and technological progress is roughly three, one is called human conquest of Nature, the other is called human conquest, a kind called warm lust.

We always think that in the product planning, product design, product marketing, product distribution, service promotion, we must take into account the professional, threshold, subdivision and closed-loop these four points, can be a good product.

Video transcript:

Our company is to do sensor applications, we put the previous very high-end industry to use the sensor, such technology used to the reality of the products, used in different technology industry. Our main product is called systemic motion gesture capture system.

Today, I invited my colleague, Li Qiang, you can see what he wears is our motion attitude capture system based on wireless inertial sensor. He's wearing 17 of these small modules, all of which have sensors and wireless RF modules. When I turn on the power, the sensors start to compute and begin to capture all of his body-stem movements and gestures at high speed. And then the digital action, we capture the digital action, and then from this action to dig some useful information used in such as film production, film and television production, animation production, game interaction, virtual reality, sports analysis and so on different industries.

We talked about the application of sensors, I just said it at the earliest time, it is used in some very high-end industries, such as our name is w ..., aerospace industry, aerospace industry, it uses such sensors or such inertial attitude sensor to do? It is used for aerial gesture capture and analysis. That means when the space shuttle, when the plane is flying in the air. He needs to know all the times exactly what it is like in the air.

The United States was on the moon in 1962, when the space shuttle was called Apollo 11th, when Apollo 11th had a very thrilling accident, which could be said to be an accident. What is the accident? Is that its sensors fail, which is a very disastrous thing for all the astronauts, including n ... Did not know what to do, they had to use a very unconventional way to solve the problem. They manually manipulated the space shuttle, manually to allow the aircraft to be in another position. After they reposition such an aircraft, they reset all the attitude systems again and reboot before they can recover the entire sensor's capture.

So you can imagine, such a sensor in the original, in Yichi years, Yichi years, Yichi years, in fact, can only be used in a very high-end, such as aerospace, such as R ... Some areas such as industry, military, and so on.

Today I brought a mobile phone, this phone is a very old cell phone, you may recognize it, this is a first generation of iphone,4g. What was my favorite thing to do after I got this phone? It is on the subway to lift it high, non-stop page, Non-stop page, and then put it across the screen, vertical up, horizontal come up. This is a very typical example level of the entire sensor category that falls into the lives of ordinary people.

We've talked about these applications, and we're going to take a step back and we'll do some thinking. What kind of thinking? Is that how the technology turned into technology? And how technology becomes a realistic product.

Let's think about the problem, the left side is a bunch of formulas that seem very far away from our lives.

In fact, this is our company to do a product or a technical category, its origin. We do is posture calculation, we do is sensor technology, and at the earliest Yichi years, there is an old gentleman, called von Kalman, he proposed a very famous technology theory, or a mathematical way called Kalman filter. This is actually the first root theory of all the products that we do, or the technology.

So such a technology or such a pure mathematical things, through decades, more than 10 years of our efforts, and slowly be applied to what I have just mentioned, such as aerospace technology category. By this time it is not a product, it is only a mathematical thing, applied to the industry, the use of High-tech, aerospace, such as in the field, it is not a product. After a few decades, now small companies like us can continue to optimize the technology, do smaller, do cheaper, do more close to people's lives, give some and people's life related functions, make products. So we used to put this technology, extremely simplified, simplified into only one module, you can put this module on the Golf Club, when you play, it can catch you every time the swing of the rod head speed, up and down bar time, rod angle and so on.

This is a typical leap from science to technology, from technology to product. And all this is really a lot of effort, or coincidence can do things, such as the need for material science progress, such as the need for production, processing, technology, such as the progress of technology, need computer science, need electronic engineering, need automation robot such a great progress of science. At the same time to a point, together, to create such an environment, so that we can take r ... into a small toy of golf.

So this is a very interesting thing and what we are doing.

So we talked a lot about how technology turned into technology, technology into products, then we step back, we stand a little higher, and then think about what is driving our technological evolution and technological progress of the momentum?

I think this is a thinking that every entrepreneur and every person who makes a product needs to stand a little taller and stand a little farther back to return to a thought. Because only to carry out such a low-level thinking, we can know what we do, the product to do there is no solution to the people the most primitive things, in the end is not in line with some of the most primitive needs?

I have summed up this matter a little bit, and there are about three kinds of driving forces driving our technological and technological progress. A class called human conquest of Nature, a class called human conquest of mankind, a class called warm lust. Let me elaborate.

Human conquest of nature this very good understanding, our medicine, our agriculture, natural science, many are to explore nature, conquer nature.

Let's talk about human conquest of human beings, this is actually more evil, such as war, but also in order to survive. In order to conquer you, I in order to fight with you, every war will greatly promote a human science and technology progress. For example, World War I, WWII, and later the Cold War, the arms race, have greatly promoted the progress of human science and technology. And these are, of course, things we do not want to see, and we do not wish for such reasons as to bring us a wide range of technological activities and large-scale technological progress.

Then is the 3rd, we are very fortunate that everyone here and I have produced in a peaceful era, in the era of peace can also be a little summed up called warm lust, the spiritual and material needs of people continue to go forward, we need to create such a possibility to meet everyone. And in the inside find some can make money place, can make new product place, that is called warm lust.

So what is the most important thing that can be said about the world, and what is the enterprise, or the industry that applies to new technologies?

I give two examples, one is the film technology, in the film industry, people are most willing to use the new technology, the most willing to use new technology to achieve some new special effects, or some of the unprecedented things that have not been done before.

Another kind of industry, such as sports, entertainment, also, such as the NBA, the United States major league, tennis. A lot of new technologies, like the one you've never seen before in tennis, use Hawkeye to judge if there is a way out, this is actually very very high-end image recognition technology to be able to track, very fast t ..., and then high-speed to take it down, to determine whether there is such a thing out of bounds.

The things we do actually fall into this category, because what we do, very large range is related to such industries as sports analysis, film and television animation production, special effects production. We are always thinking, in the end what we do is not satisfied with the human conquest of nature, human conquest of mankind, and the most primitive a warm lust of a demand.

In the end, I'll tell you a little example, in combination with what we're doing and what we're going to do, tell us about the things we do when we're developing products, defining products, and we're doing this hardware startup, this thing, some of our thinking and something that we think is most worth paying attention to.

So we talked about four points, the 1th is called Professional, 2nd is called the threshold, 3rd is called subdivision, 4th closed loop.

We always believe that in product planning, product design, product marketing, product distribution, service promotion, such as some of the work, must take into account these four points, to be able to do a good product, can be successful. So let's throw this thing out and ask you to correct it, let's talk about it.

I'm going to tell you a very practical example to explain these four points, we do action capture, we use motion capture to capture people's digital movements in all walks of life. One of the industries we are currently working on is partial industry, or a business that is biased to business-to-business, and we want to use it at the lowest level of consumer clients. So we want to use this technology in the field of the game, we want to do virtual reality games such a tool. We want to use motion capture techniques, combined with a technology such as a head-and-wear monitor. After such things are combined, we want to create a new game with virtual reality, or an interactive way of the game, which sounds very unreliable, or very remote. So for such a thing, I'm going to make a detailed analysis from the four points I just mentioned, to decide how to do this thing.

Let's do a case study, such as the first thing professional, professional refers to the professional person to do the professional things. A small team, we only have more than 40 people, small team his ability is limited, he can only do what he is best at. So what we're good at is motion capture, algorithm, and computation. This is what we are best at. But for the game, what's more important is the content, and we see it very clearly, the tools are secondary, the content is the main, and we can not do the content, so our means will be, we will look for some of the industry giants, we will go to find some large game companies, such as E, for example, like Blizzard , such as a big game company like Ebox, and some of the industry's giants seeking their help to help us achieve what we can't. We will never want to do everything in an unprofessional way, but we want to do big things, so we strive to seek resources, let professional people do professional things, this is the 1th.

The 2nd gate, just mentioned that I still combine the game this matter. For the thing we do, in fact, the gate is relatively good to solve, because want to do a virtual reality display, want to do an action to capture the interaction, he needs both, two technology, and in these two technologies, we are in the world is quite the leading. So we can do such a leading technology, and can be in many companies stand out, be accepted by everyone, this itself is already a threshold, we are in the technology above the threshold is already high enough, so this point we are still more comfortable, the threshold of this is no problem.

The 31st is the subdivision, we now have a lot of entrepreneurs, in doing different products, hardware or software, or good. But I have now observed a small question, to discuss with you, that everyone is too interested to make all the money and want to eat a huge market for everyone. This thing is going to bring some negative factors, such as it will make enemies, it will attract the Giants. When you do something, it's a very, very personal thing that everyone can buy, or something to face everyone. It was a big cake, so all the Giants would hit the market and the small company would die. The second thing is that if you do things that are too broad, or that your user base is everyone, then this user's characteristics and the market analysis is very difficult to do very accurately. Because he is too broad, but if we can do a little bit, such as we play games, and we do not know how to navigate the page, do not do hand tour, we are to do the end of the market to use virtual reality, but also a heavy end of the tour. So we will subdivide our market subdivision, for example, now do a lot of hand ring, we all go to do running, we all go to do the calorie calculation, on the one hand, the threshold is not high enough, too simple. The second item I just talked about. The second is that it's not broken down, but if we can subdivide it, we're going to focus on a few segments of the market when we do hardware products. For example, homosexuals, such as the elderly, such as children, such as women over 45 years old, every day dancing in the square dance of the ladies. When we subdivide this market to such a degree, he is still a huge group, still have a lot of money to earn, but he is well defined, well subdivided, very good research, can do very well, and will not attract the giant against you, this is the 3rd.

The last point is the closed loop, we are doing our set of motion posture capture system, including we now think we need to use action to capture the combination of the display of the virtual reality of the game device, we will be a closed loop thinking. We don't just think that we can do the technology, we finish the technology. In fact, the technology has not finished, upstream channels, there is production, design, downstream distribution, there is dissemination, there is sales, this is a closed loop to think about. We only at the beginning of the planning of products, do products in the process of always think of good technology, only 1% of the time, it is possible to do this thing complete.