The elements of the success of mobile network marketing

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Now, the internet has moved slowly from the PC side to the mobile end, with more and more organizations, marketers and Seoer moved to mobile Internet media Marketing to promote their own brands, products and services, hoping to get a piece of the big cake from mobile internet marketing, But now a lot of people do not achieve the desired results, we can seriously sum up, to the mobile internet marketing to do well, what kind of conditions and factors.

At present, the development of mobile Internet is very strong, its trend is:

Trend one, mobile internet users and the scale of rapid growth;

Second, the development direction of mobile Internet is to take the user's demand and humanity as the center;

Trend third, mobile internet has formed the pattern of three-direction competition;

Trend four, now mobile Internet comparison mainstream cooperation mode is the revenue share;

Trend five, mobile internet business presents a diversity and diversification trend to meet the needs of different users;

Trend six, the mobile internet has moved to the direction of development, cooperation and sharing.

From the author for a period of time after the mobile internet marketing work, to make a summary, in my opinion, to the mobile internet marketing to do well, to have the following factors:

1, to establish a long-term service content of the core strategy

First, to do a good job of marketing, including through the mobile Internet, enterprise first to understand is from consumers, customer needs, to understand the reader, friends Circle members of what, what needs, very much like to discuss what content, to build a more popular content, service system, which is from the analysis of the keyword start, This is a good SEO and network marketing, one of the key. For example, you are doing computer training, then you can focus on some like computers, the Internet, eager to advance friends, and they set up a circle of friends, strengthen and their exchanges, and maximize the provision of quality services for them, so that friends in the circle to have a good reputation, good word-of-mouth can attract more potential customers.

2, free to share useful nutritious information on the mobile Internet for free for the vast number of readers, fans share the valuable, nutritious reading articles and information that you like, so you can build your trust, you can more like your content, and then pay attention to you, you can improve the conversion rate, Make people willing to pay to buy your product or service.

3, the information must have the real-time sex everybody does the marketing, published services or content to have real-time, and the news is similar, generally we must prepare ahead, to have a keen observation, to think, to share the content and service of new ideas, but also must immediately respond to the various inquiries from the circle of friends, complaints and requests, and summarize and reflect.

4, to focus on the most influential people in the mobile internet to build a social platform, attract quality customers is the most important, we can first position, pay attention to and listen to the industry's relevant experts and celebrities, they have a broad leadership, and understand, analyze this circle of concern topics, hotspots and industry confidence, And to share the core to the crowd, you can from the official recommended celebrities, labels, keywords, well-known companies and many other ways to find their own goals.

5, the content should have a sense of humour, but also fresh if influential people come up with a theme that is fresh and humorous, it will attract a lot of fans to join the discussion and attract the customers who want to participate.

6, to learn to listen to learn to listen to the customer, fans of all feedback, complaints, requests and praise, from which to reflect on their own shortcomings, and pay attention to what customers need services or products, and to improve their own shortcomings, with a modest gesture to deal with your fans and customers, so you can effectively retain the customer's affection for you.

7, customers, fans for the day to come up with their own enthusiasm and sincerity to face the mobile internet customers and fans, after all, this group is the focus of promoting the development of mobile Internet, but also the key to do their own marketing, which requires everyone to be sincere, honest attitude to deal with them, to provide them with quality services and products.

8, to consider the follow-up extension, and online, offline combination to know the essence of social media marketing is the relationship between the marketing, enterprises in the establishment of network and relationship marketing process, we must pay attention to the communication with consumers, from the line, line, and other ways to do, so that enterprises and consumers have a smooth way of communication.

9, can consider the multimedia simply rely on content, text to do marketing is far from enough, we can consider a variety of ways to meet the needs of different consumers, we can in multi-media and other media to carry out publicity and marketing.

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