The enterprise chooses "the vulgar" the promotion to be careful outweighs

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Purely from the original nature of advertising, is an art. And as a marketing-linked advertising, it is not just art so simple, is a point of sale across the way.

Today, a product advertising whether to get a good promotion effect, not see how much, praise the word how much, but through the actual benefits of advertising gains.

From the point of view of advertising, today's TV ads, each protagonist is beautiful sister, handsome, people pleasing, can let consumers remember in the mind is very few.

Often see a lot of comments on the brain Platinum, gold partner and other advertising, especially for that time is not engraved now in the TV commercials, twisted butt dancing brain Platinum old couple, many friends have seen on the impulse of Taiwan. And for such a nasty ad, but let the product in-depth to the consumer impression, in sales made proud of the results.

Why not? Because it makes your product in the beautiful like cloud advertisement, an ugly amazing. Most of today's advertisements are beautifully crafted, are beautiful, handsome, the same is beautiful, put into the beauty lost, immediately there is no special impression, and if a puma long legs, big of the big man put in the beauty lost, you remember is definitely that ugly fellow, because he is special!

This is why the brain platinum advertising so nasty, but has a profound impact on consumer psychology, the subconscious in the gift, choose the "famous" brand.

Recently saw the news, said that today's red Network "Xiao Yue Month" was invited to an online endorsement. Read the "Xiao Yue Month" planners that report are clear, "Xiao Yue Yue" is molded out. In this way, it is obvious that this online game obviously want to go through the "Xiao Yue Yue" to raise the price, create gossip.

For many netizens, the first to hear "Xiao Yue month" feel nasty, before the drug factory to find sister Feng endorsement, now has a similar publicity. The author wants to say, whether has thought, such endorsement, will damage the enterprise's image and the culture?

Throughout the TV nasty ads, although the lines relatively vulgar, small plot some thunder, but not to kan into the eye. It is hard to say, that section of the pharmaceutical Factory sister Fengjie endorsement of the ads officially in the TV advertising section, will cause how the reign of violence, if there is "crime of visual assault", the TV station estimate audit pass. Otherwise, the pharmaceutical companies are prepared to use large stacks of money for litigation costs.

Today's popular internet media, has long let us see the endless scare. It can be said that the network media tolerance is very large. Of course, if the promotion as early as the following level, do not know how to evaluate gains and losses ~

Like this picture, as long as there are friends to join the group, should have been seen, yes! This is the "Tieguanyin" incident.

Recently, the author often encountered a group of such pictures, and for these persistent picture offensive, many netizens said, it is too unbearable, why? Because too much of the big offensive vulgar promotion, let the experience people feel bored.

Now, as long as a "tieguanyin" map, immediately there will be netizens with a picture. "Sell Tieguanyin Come, run".

The author thinks, as has the strong tea culture inside the product, carries on this kind of way, has the very big malpractice, has reduced the cultural connotation seriously. "Tieguanyin" Three words, is indeed entered into the user's information, but the first reaction is "run", for a original elegant products, is definitely not a good effect.

For example, if the "Xiao Yue Month" endorsement of LV, then, all walks of life, there will be several fashionable ladies to participate in the celebrity party?

For enterprises to choose whether it is bad to promote the way, we must predict whether the end can achieve more advantages than disadvantages. Especially for the enterprises and products with cultural background, the choice of improper speaking is counterproductive.

Source: http://www.ok.net.cn/blog/?post=721 Author: Liao has stated: Reprint please reserve source and author, thank you for your cooperation.