"The Fast train Quake", specially for the car earthquake and born!

As an Internet practitioner, I have always admired two of the Web site peers, they are in a lot of websites appear so pull the wind and different, so arrogant so cool, to me and other people are always high. One is the CL community, one is 12306, are not the kind of casually can on the site, from time to time to find a few servers, let you taste a little temper. In this particular era of cross-border, I wish to speak out "1024, the landlord good people, give a train ticket!"

In 12306 of the fragile jiao again in front of my collapse, in a group, a brother suddenly jumped out and asked me: "In this family reunion will celebrate the New Year's time, how do you think of Che Shen?"

That moment, as if there is a lightning mercilessly in my head, a reliable idea of entrepreneurship projections out, I smiled, so many years, to today I understand Steve Jobs invented the iphone, Jack Ma built Taobao, pony brother playing QQ is what feeling.

I pen, like those Chinese calligraphy promotion Masters general, writes the line word "The Express Earthquake O2O project Business Plan".

Product Summary

Che Shen, for some rich second generation, it is a potluck, you do not see two ring 13 Lang's All the way whistling? They can at any time in the traffic jam, put down the back of the car chair, rocking a dark window, with the car in the miniskirt in the mini-crack girl to fight, super sports car in the cha up and down shaking, as if the water duckweed in general. The wind came to the car driver concerned about the warmth of the words, "Ya drive a sports car are not willing to put bag cookies ah, haha, you see hungry in the car jump it." ”

However, the car shock, for many people, it is a strange noun, a final life dream. They have no car, or no object, or neither ...

The express earthquake, specially for the car earthquake. We provide the experience and humanistic care, so that every no car or no object of the cock silk can realize the dream of the car, this is the user's pain point.

Second, the product core user

We do not sell feelings, we are only the movers of passion. Now close your eyes, imagine such a picture "sunset, golden sun warm in the country road, the irregular potholes reflect a slight glare of the light, a rugged golden off-road SUV driving in the road, raising up the sky yellow sand, to give people a sense of the vicissitudes of the West wind." A professional FBI agent in the car the general professional driver Mubuxieshi, the back seat of a pair of men and women are doing that drift. After a long time, the man like a lion raised his head, shouting, ' Master, plus five kilometers! '

Our core users are temporarily without a car or object, but also eager to experience the car shock feeling of this huge group, they are fashionable, they have passion, they have dreams, they have a future.

By the way, there are those who dream of a ride to Tibet, the female Wenqing, just as a special option for the heavy taste of the user pairing, anyway, for them, the basic experience is consistent.

Iii. Product matrix and process

The front end of the express product is divided into three versions, namely, the user version, the driver version and the women's edition. The user version can easily see oneself within 10 kilometers can choose the vehicle shock vehicle and the service of the miss, can according to their own taste for personalized choice. At the same time for the old users, the system will also be based on his past tastes and the overall user comments for accurate recommendations.

And the user version of the channel will be targeted to the user divided into three categories: there is a partner, no partner needs system recommendation, already have a partner but want to change flavor type, different users have different behavior channel.

Because it is a pioneering project, the early stage can not be too big, so temporarily do not consider the cowboy version of female users.

In addition to the core products, there will be a series of peripheral derivative app to form the moat of the product, such as "the country's most worthy of the car earthquake 100 Road" "Car Shock navigation" "CAR Shock FM" "Car Shock Posture Encyclopedia" "Car Shock friend Circle" ...

And the backstage needs to build four function modules, "The user and Order management system" "The Logistics Backstage Management system" "The Data Analysis System" "The third party cooperation backstage", the function is as follows.

"User and order management system" as the name implies is to manage users and orders, the system allocation, and the violation of the user to deal with the number;

"Logistics Management System" is mainly used in the management of products related to a variety of equipment, such as the operation of vehicles, turnover rate, the car on the small commodity cabinets in the sale of goods, including but not limited to condoms, contraceptives, sex goods, SM supplies;

"Data Analysis System" is the data from the end to guide the entire product operation strategy, such as which sections are more popular with users, for the main user groups for the character profile, analysis of their needs, and targeted vehicle models, such as relentless improvement;

"Third-party cooperation backstage" is to introduce management mechanism, let the hard mother Mulberry can simply see the most accurate data and income, reduce their need to manage so many Ying Ying Yanyan brought the management dilemma, and can the car epicenter collected data and many male hospital interface, engage in bidding rankings.

Iv. Venture Capital

Hardware input first need at least 500 car space spacious brand-name SUV, first for the product set an industry threshold, so that after a few tricycles will dare to imitate.

The investment is worth the cost to the car, how many people are watching TV commercials and advertising on the web? It has entered the age of social and Word-of-mouth. So in the publicity, "This car is rated as the world's most popular car shock cars," how tall. Think of today's car introduction, is always the "prestige version" "Fashion Version" "Platinum Version", meaning that refers to ambiguous, so that users inexplicably. If you can launch a "car shock version", then it represents a spacious car space, the seat of the material is good, human-computer interaction experience good, hand brake performance is not because of vibration and casually move accidents.

And in the specific indicators, the past can only say "spacious car space", now can be very specific image that "the rear seat of the car can be 3P" "model wide, available for 69-type" ... This will now backwater blind high-end car advertising market replacement.

More importantly, this group of users have a bright future and they have a good voice in social media. The recent British Eton compulsory students to write off the Snapchat account, because although these people are now students, but the future will become the British Parliament ah, the Prime Minister Ah banker, the young absurd when the nude is not good.

So for the express earthquake, maybe its users will become what bat executives in the future, the CEO of each major start-up company, when they were interviewed to talk about their first time, will not like the previous generation that always said, "That year ah, I countryside to the small village, in the village of the east end of the stream of wheat straw heap side, I chased the girl , chasing after, pushed her down in the haystack ... ", but will become" that year ah, in XXX car that spacious back seat, the whole car with passion reggae music, leather seat flavor plus the girl under the fragrance of Chanel perfume, let me first know what is called success and perseverance! "So my future accomplishments, And the xxx car is inseparable! What a dream and human-friendly brand advertisement it is!

V. Product PROFIT model

For a product, do not have a good profit model, even if the needs of users are difficult to survive in today's society, but the express earthquake does not have to worry.

According to the internet thinking, the product to the client must be free, petrol money by the car advertising fees to offset, for example, a minute before the car shock off clothes, first look at a piece of advertising. Of course, do not want to see it does not matter, pay can go to advertising.

Then the main income from the car Derivative goods Sales commission, in that sperm impact brain moment, small shelves on the item price is not important, otherwise it is very easy to be comments on the "stingy ghost, only willing to use 1 dollars a cheap TT." ”

In addition, the income of professional organizations, well, as a platform, from which the Commission is a reasonable income, please pay attention to your polite address, "pimp" This is too colloquial.

In addition, will also issue membership mechanism, each month to pay a certain membership fee, you can not limit the unlimited time to go to the car shock, to create a car shock bounded by the bus card, want to casually on.

Vi. Marketing Strategies

Good products speak, marketing just makes it louder. ------Shu Luqiao Group Zhang Yide at the Long Osaka Marketing Conference to speak.

The main train will be a set of comfortable experience, safe stimulation to save time, pay Bao micro-letter payment credit card all support, a key payment.

At the same time will be invited to the famous American Texas Cowboy "Big Bang," the Shelton as the image of the spokesperson, a show on the authentic Texas said: "Loser, you still with your hands for the company?" Now, liberate yourself and listen to the Call of the wild mind. ”

Then is a new Oriental Chef school from the director works, painting outside the sound is "500 of the top luxury car, 800 Chinese and foreign beauty eagerly looking forward to, hand bag package will, a pair of small class teaching, this study will not be free next time to learn"!

Indeed, after the financing, the car shocks to both sexes subsidized five yuan!

VII. Team Planning

First recruit 50 product managers.

To be a driver, go deep into the front line, observe the user's behavior accurately, see what details make them feel confused, and record everything, but never disturb the user. Please note that the user's perspective to think about the problem does not mean that they will be a user. Strictly prohibited in empty period to climb to the back seat to enjoy, after the company, internal audit must keep up.

Viii. the Future

Can't you see here, you're not excited? Have you not been cheered by the birth of a business miracle that you are going to witness?

The express earthquake, specially for the car earthquake and life!