The first analysis of the national satisfaction of Yili liquid milk

Recently, the Chinese Quality Association, the National User Committee officially released 012 years of liquid milk consumer satisfaction test results show that liquid milk users of the average satisfaction of 75.91 points (out of 100 points), and in the national brand, Yili liquid milk ranked the highest degree of satisfaction, reputation top. In addition to the quality of milk source construction and technological innovation, this honor and yili solid detail management inseparable. China Quality Association, the National user Committee from 2009 onwards, the domestic liquid milk brand consumer survey, designed to constantly improve and standardize domestic dairy products to better meet the needs of consumers. The Expert committee thinks: "The dairy enterprise which is represented by the national brand Yili, can focus on the milk source construction, it is the dairy enterprises need to draw lessons from today." Through the GPS monitoring, pasture factory open visits and other diversified forms, let consumers participate in supervision. "Yili Executive President Jianqiu to reporters, Yili group in the raw milk production process, the production process of more than 120 aspects of in-depth analysis, refining more than 400 control elements, can be the first time to deal with a variety of potential risks." For example, in Yili special dairy evaluation Post, there is a group of consumers to check the dairy evaluation of the teachers. Each of them trained one hand wizardry, only by looking, smelling, touching, listening, tasting, including density, color, texture, structure, smell, taste and other 7 major physical and chemical indicators for evaluation, can make the quality of milk and dairy products to determine. Data show that the national qualification of professional dairy products evaluation of the number of people, a considerable part of the national Authority testing institutions, Yili is a handful of "National Dairy Evaluation Division," One of the enterprises. Glimpse and know sack, Yili group from the source to strengthen quality control, and in detail for consumers to consider thoughtful, dedicated to meet the needs of different consumers, the success of consumer health life, Yili liquid milk ranked the highest degree of satisfaction, reputation top deserved.