The first electric vehicle index user discount rate of nearly 60%

Absrtact: The first electric vehicle index user discount rate of nearly 60%, this is Beijing, the country's largest electric vehicle consumer market to the market, the root cause of this phenomenon is the lack of consumer confidence, especially based on the lack of basic charging facilities to bring

The first electric vehicle index user discount rate of nearly 60%, this is Beijing, the country's largest electric vehicle consumer market to the market, the root cause of this phenomenon is the lack of consumer confidence, especially based on the lack of basic charging facilities caused by the mileage anxiety, from the current global development of new energy vehicles to see, The layout of the charging pile still has a long shoulder.

National Electric Vehicle 863 project team leader, Tsinghua University professor Euyangminggao that the current development of electric vehicles is the biggest obstacle is due to the lack of product rich consumer confidence, to eliminate consumer concerns, we must have more products on the market, and can not just pure electric cars, such as plug-in hybrid cars should be in large quantities to market, first from the consumer's least-worried model, so that consumers in the use of the worry.

BYD's board chairman, Wang, said at present, the key to restricting consumer new energy vehicles is consumer concerns about mileage, when the charge pile layout is not climate, should first promote plug-in hybrid vehicles, one can solve mileage concerns, the second is the use of plug-in hybrid electric vehicle application, Drive the quick layout of charging facilities.

The layout of charging piles is long

With the development of technology, although many automobile enterprise's electric vehicle's life mileage already reached 160 kilometers, even 200 kilometers above, but in the actual market sale, "The worry of the mileage" is still a crucial factor restricting the popularization of electric vehicles.

Euyangminggao pointed out that in fact, more than 50 kilometers of mileage in the electric vehicle can almost meet the daily needs of consumers, and now the range of domestic electric vehicles can reach 160 kilometers, in fact, as long as the consumer can complete the installation of private charging pile can meet the needs of consumers. But consumers ' mileage concerns can be solved by first promoting plug-in hybrids and richer models, and the key task now is to drive the installation of private charging piles.

But the layout of private charge piles is a long task.

With the introduction of a series of national and local support policies, the demand of new energy vehicles in the first-tier cities is rising, but judging from the market performance, plug-in hybrid models are more popular, while pure electric vehicles are difficult to achieve a breakthrough in the short term, the key is inadequate charging facilities, especially the distribution of household charge piles still face many problems.

At present, the mainland to introduce specific new energy vehicles to promote the policy of the city only Beijing, Shanghai, Guangzhou and Hangzhou, such as the first line of "Limit card" (Limit the number of new car licensing) city, but the latter policy has just been introduced, and "Beijing model application of new energy passenger cars management measures" only to encourage the local use of pure electric vehicles, only the " Shanghai to encourage the purchase and use of new energy vehicles interim measures also in support of plug-in hybrid and pure electric vehicles.

According to the market performance of Beijing and Shanghai, Beijing's pure electric vehicle promotion is very difficult, from the first half of the new energy vehicles on the number of cards, Beijing has a total of more than 9,000 to buy electric vehicles qualified consumers, but the actual market on the number of cards only 300, including dealers and the company's own numbers of cards. October 26, Beijing 2014, the fifth phase of the configuration of the number of car buyers, the results show that the first batch of more than 1200 electric vehicle target discount rate is still over 60%, 20,000 of the year's promotional target is simply unable to achieve.

Compared to Beijing, Shanghai's new energy promotion went relatively smoothly, but the sales of pure electric vehicles is still very bleak. Industry insiders told the "First financial daily" reporter, only from Shanghai Yongda Glory Car Sales Co., Ltd. 's new energy car sales can be a glimpse of one or two. In September, the store sold a total of 150 brand new energy vehicles, and 120 orders in hand, but the sales of pure electric vehicles are less than 10 vehicles.

Worry too much

Inadequate charging facilities did affect the rapid popularity of electric cars, but "definitely not the biggest problem", in order to speed up the development of new energy vehicles, Euyangminggao suggested that the state and local governments should increase the support for plug-in hybrid vehicles, so that consumers through use to eliminate the various concerns about electric vehicles, especially the concerns about mileage. He is currently helping the country's relevant authorities to follow up on the commercial operation of plug-in hybrid models to provide some more information to the government.

In addition to encouraging the development of plug-in hybrids, Euyangminggao also suggests that society should actively explore the emergence of new business models, such as the development of car rentals or timeshare models, allowing consumers to use and understand electric cars, and thus reduce some of the bias against electric cars.

Zhenggang, general manager of Baic New Energy Co., said at this year's China Automotive Industry Development International Forum: "We can see that consumers ' concerns are more of a psychological anxiety than their consumer habits "A lot of people in the driving back two or three days after the experience to find that the original is not really 300 kilometers, dozens of kilometers a day enough."

"I think the new energy car and the traditional automobile industry, on the surface, both are means of transport, there is no essential difference, in fact, the most different is the user environment and the use of the way." It can be completely categorized into two different markets. Zhenggang said that the traditional car is facing a very mature environment-gas stations, maintenance points. But what about the people who bought the electric cars? There may be hundreds of problems to be resolved quickly, like the installation of charge piles, do not say that the country, in Beijing and other developed first-tier cities are extremely difficult, not to mention the two or three-line cities and towns.

Consumers have a lot of anxiety about new energy vehicles, including mileage anxiety, charging anxiety, technical anxiety and price anxiety. "New energy vehicles are both manufacturing and services," he said, "to eliminate consumer concerns by providing consumers with a full lifecycle of products."

"It is important to use Internet thinking in the promotion of new energy vehicles," Zhenggang said. Learn from the "free thinking of the Internet" to enter the traditional manufacturing marketing. BAIC's new energy industry is currently engaged in an online sales experience with a large group of companies, with Foxconn set up a rental leasing company, the future will also be involved in urban intelligent services to achieve a single manufacturing of electric vehicles to manufacturing and service transformation.