The four misunderstandings of Weibo marketing: we are used to wearing new shoes old-fashioned

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Microblogging marketing for the people we are accustomed to the traditional marketing model of the biggest difficulty in it? technique, platform, content or mode? In fact, we have heard the relationship between the aisle and the operation: there is no surgical operation can be, there is no way to stop surgery. In fact, microblogging marketing for those of us who have been accustomed to the traditional marketing model, the biggest difficulty lies in the idea of a change, and this change is absolutely shaking a thorough end of the subversion. But also only their own transformation of the mode of thinking, we can enter the era of micro-blog marketing, enjoy what it brings us. Now we will analyze the micro-blog marketing in the modern four misunderstandings, let us bid farewell to these old road, into the era of micro-bo.

First: Weibo is a place where advertising is free

In fact, such a view on the surface seems to be nothing wrong. But can you separate marketing and advertising? Simply put: Marketing is telling others that you are good; So to do marketing, you need to know where you are good, and how to make this good for your potential customers, and they are happy to know. Our era is not lack of advertising, micro-blog ads every minute there are tens of thousands, if you simply as a place to advertise micro-blog, then you can only let your microblog sank in the ocean of information.

Second: Weibo is a condensed version of the blog

This is the view of many "senior internet people", a view that does not know how many traditional businesses have been made to make their tweets, though they are or, but no different. If Micro Bo is really an elite version of the blog, then Micro Bo is not so hot, Lee Kai-fu teachers have said: Micro Bo will change the world, do you also expect to blog can change the world?

Microblogging marketing is the value of fast, intuitive, accurate to find their own potential customer base, so that marketing can be viral transmission, and this blog is not the point.

Third: Only focus on fans and forwarding times

Now many traditional enterprises habitual comparisons, than a number of fans than a higher, more than one of the tweets forwarded more times, in fact, these are the traditional concept of misleading modern people. The value of microblogging marketing is not the number of forwarding and the number of fans, but conversion rate. Perhaps a lot of people for the definition of conversion rate, conversion rate is your active fans become your customers a probability, this is a measure of your microblog marketing success is a benchmark. Our microblog marketing only has a high conversion rate to have its value.

Four: All enterprises are suitable for microblogging

Not all enterprises are suitable for micro-blogging, our microblogging marketing is a One-to-many sales platform, if you are difficult to find a micro-blog target customer base, then prove that your microblog marketing is no value, or that is not necessary.

The foundation of microblogging marketing is to build on your customers to have the intersection with micro-blog, if your customer base will not play micro-blog, then your microblog marketing is a waste of time.

Summary

Weibo will be replaced by other new media, but microblogging marketing will be in a relatively long time to our lives and market value, just as we have entered the micro-Bo era, but QQ is still our necessary platform for communication, so the future of micro-Bo marketing is still limitless. This article by the Kyoto Teacher Net http://www.lunwen16.com/original webmaster nets, reproduced Please indicate the source, thank you for your cooperation!