The grand "climbed" Baosteel

Source: Internet
Author: User
Keywords Grand Baosteel shares air-conditioning enterprises
Tags beginning business cost customers enterprises integrated marketing marketing strategy
Every reporter Cao Yuanyuan for the immediate start of the air conditioning war, the air-conditioning enterprises are beginning to recount.  Recently, the domestic steel leading enterprises Baosteel and home appliance enterprises, the United States, Grant signed a cooperation agreement, designed to achieve the minimum cost of integrated use of household appliances components. "For Baosteel, this is a marketing strategy that strengthens cooperation with customers and makes the supply chain more compact," he said.  Shangong, a securities representative at Baosteel, explained. Hong Shibin, vice chairman of the Marketing committee of China Household Electrical Appliances Business Association, said, "This is a performance of air-conditioning companies." This kind of broken industry pattern thing always comes from the industry second, this is the challenger chooses some way method. This is also to be able to further increase market share.  "The actions of the United States and the people of Glen have naturally brought a lot of pressure to the marketing of the companies in the industry, and this series of actions are to be able to form a lower price in the terminal, some analysts in the industry also said that this may lead to a downward decline in the price of home appliances. However, Shangong said: "The company will have some discounts on big customers, but the discount is not very big." ”
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