The idea of profit way of third party traffic statistic website

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A few days ago saw a "website abbreviation service company got 2 million VC" news, at first sight of the headline, and some surprised. After reading the full text, I can not help but deeply admire the company's business acumen.

Look for hidden business models.

The Web site abbreviation (hereinafter referred to as TinyURL) is the service that appeared n years ago, model has long been stereotyped, in most people's opinion, but a very ordinary, even insignificant things; the provision of this service site, in addition to earning a point of traffic, improve Alexa rankings and PR value, and then earn points to jump the page advertising fees, is unprofitable.

How did the company named Bit.ly Find a market that has been neglected and found a profit point? We can compare the tinyurl with the network bookmarks, we can find a surprising similarity, both are to provide users with the convenience of collecting URLs, but the former cost a little higher, and the added value is much greater , this also indirectly makes the user data have higher value. The user takes the time to turn to an abbreviation for a Web site, which is enough to show how much he attaches to the site.

Master tens of millions of of users of the most important web site data, this is not a gold mine? And the data is so pure that it can be sorted into the most valuable market intelligence, with little effort to clean it up.

Traffic statistics website.

By contrast, user data for Web traffic statistics Service providers (hereinafter referred to as statistical sites) are priceless. Occupy the industry half of the small and medium-sized Web site, fill the most real market demand, they are extremely dispersed in the form of distribution in every corner, forming a long tail. And they often need third-party statistical services to carry out traffic analysis, so the handful of statistical sites have the ability to consolidate fragmented traffic data, and the overall is amazing enough to penetrate the full picture of market demand.

More importantly, the statistical site has a search engine can not match the advantages. We often look at Baidu, Google's rankings, but this list even search the company's grasp of the data are very limited. From the statistical overall point of view, only its users, the search engine usage rate is only about 70%; from the statistical process, only users in search engines on the site of the query and points out the process, but the statistical site can track users in many of the target site of all behavior.

Business model.

There is no doubt that the statistical site of the vast amount of data available to the industry market personnel favored, data sales is a good profit channel.

First of all, in order to avoid violating the privacy of statistical users, data must be combined, and coarse packaging is taken into account in the context of individual typical user traffic characteristics, that is, do not give the user any opportunity to compete.

Secondly, according to buyer's demand characteristic, the data carries on the fine packing, or establishes the solid cooperation pattern. For example, you can sell an annual report to a marketing person and create a proprietary information channel for a consulting firm.

It's a good idea to open up a fee-based enquiry service. such as keyword search volume query services, although Baidu, Google are free to provide, but regardless of the former accuracy or the latter's ease of use is disappointing; Accurate keyword index query, enough to let the general webmaster, Seoer Pay, of course, the premise is reasonable pricing.

A little bit of brain, there should be a number of possible models. This is not an innovation, but a rational use of resources.

Author personal website: http://www.willizm.cn