The importance of the atmosphere to the operation of the product

What is the idea of product operation?

Meet the needs of the audience

To find out what the product to solve the problem of a small group of people, and then attentively meet the needs of such people are good, just start to pave the platform, there is no lack of platform, the lack of a solid solution to the vertical demand of users of high-quality products, and strive to do only one centimeter wide, a kilometer

Select the right channel

After you know the audience, next to choose which channels to find users, such as your service object is female white-collar workers, then you have to pay more attention to what they often visit the site, forum, see which magazines, to which shopping malls shopping shopping, to which beauty salon to do maintenance and so on, these channels you should have some understanding, Feel free to think of yourself as an audience in order to find the right product operation inspiration, if it happens that you are a woman, then it is easier to know how to choose the channel of publicity.

Channel selection, advertising coverage, such as the purchase of Baidu keyword, network media delivery, to do the ads, hit TV ads, in short, as much as possible with the least cost to get the most accurate users.

Let the first batch of users cool

Why should the first batch of users cool, the reason is very simple, as if you opened a new restaurant, although the location is not in the bustling area, but the beginning always have friends patronize, coupled with the restaurant environment layout, ordering meal to the whole chain of dining beyond the customer's expectations, then you win. As a result, the first customers will be recommended to his friends and relatives, your Word-of-mouth has formed.

Return to the Internet products, your product design, user experience and operations must exceed user expectations. A product is always a three-point design seven operation, the best operation is the smooth and silent, such as breeze, anytime can poke the user's G-spot.

Different products G-point different, social products are "lively", tool products are "efficient", content products have "material." I have to say that I have a very good idea. )

Create atmosphere

Street artists in order to earn coins, will be in front of the position to put some coins in advance to create a recognition of the "illusion." This is the atmosphere, any purposeful behavior should have an atmosphere to foil, often the atmosphere, the success of the half.

The last three important and important questions:

How to create a lively atmosphere?

Childcare

Create negative and controversial topics

How to output content values?

Create a Content Rule

Recommend high quality content, filter inferior content, form Matthew effect

How to attract and retain users?

Invitation mechanism

Incentive mechanism

1. Competition Map

2. Rank title

3. Number level

4. Identity label

5. Points

6. Medals

7. Ranking