The industry has a lot of questions about internet companies doing TV

There are a lot of questions about Internet companies doing television, the main two focus is the imperfect after-sale system, and the motives of the TV is not pure, guess it is only capital operation. Of course, the hardcore fans of internet companies like to define their idols as revolutionaries and subversive. What does the protagonist of the event Center think? Music video TV vice President Zhang to Sohu it talked about his views.

1, the motive for earning money: le Vision has been trying to make money, not a company that only considers capital operation.

Questioning the marketing of hunger, Zhang that the claim is not tenable, and that the root cause is that capacity cannot keep up. This is why le-Hong and Foxconn signed up for another line. According to the introduction, the new production line, Lok vision of the delivery cycle will be changed from three weeks to one week.

2, the mode of earning money: le Vision has been in stones to consider making money, at present, relatively clear profit model has appeared in 4 kinds.

The first is the boot ad. This practice is more common in the industry. For example, Sina Weibo opened the page, there have been Intel ultra-polar and a game screen. Zhang that if you can achieve the size of 5 million units, it is like the influence of Hunan TV. What needs to be noted is that Le Vision has begun to try this out in the case of BMW.

The second is content payment, which can be referred to the video site paid to watch.

The third is the application of payment. For example, the split with a video game developer.

The fourth type is hardware revenue. That is, the benefits of selling the television itself. It should be noted that the increase in the number of hardware will increase the price of the boot ad. namely, the promotion of income generation in the first model. This is a benign promotion effect.

It should be noted that the above four modes of charging model are clear, but the second and third are currently seen in real gold and silver is not much.

3, consumer concerns: After the sale is not without protection

Zhang Introduction, the sharing of after-sale in the industry is a common practice. Many home appliances manufacturers have built the after-sale system, although the music is not set up, but the partners are well-known in the industry logistics and after-sale business. For example, Haier Day Shun is an important partner of Le Vision. Zhang think, be accused of music after sales poor a little wronged.

4, the purpose of Lok Vision: not to leather the lives of household appliances manufacturers

According to the Internet manufacturers to leather home appliances manufacturers, Zhang that the meaning of the existence of video Super TV is to meet the needs of users of the Internet content, not to say that the company will not survive. Le Vision is to integrate the film production, investment, distribution, playback, distribution of the entire process, the television as a terminal is only the last link in the front.

5, music as the selling point: Pull Gou a piece to do industry chain integration

About the content of the music will not say more, now talk about hardware. Mr Gou has taken a stake in the lottery, which also explains why Le can get the most generation panel. Mr Gou's strengths lie in industrial chain integration, and Jia Yue Pavilion wants to do is the industrial chain integration, the two Jin merchants came together, so that the music of the hardware concerns reduced a lot.