The Internet industry "HI" is constantly

Absrtact: August just over half, the network World happy event unceasingly. August 12, Xinhua and China Mobile, the two sides will cooperate to launch a new search engine; August 10, Tom Nets and the Chinese Postal Union, the two sides joint venture launched the website of the corporate Mail music network. August 8, Sina and Baidu joint

Just over half of the August, the network "HI" thing constantly. August 12, Xinhua and China Mobile Marriage, the two sides will cooperate to launch a new search engine; August 10, Tom Nets and the Chinese Postal Union, the two sides joint venture launched the website---- August 8, Sina and Baidu marriage, build Baidu le Habitat channel. August 9, Sohu and Alibaba marriage, joint venture to launch a new "Sogou."

"1+1", the most basic mathematical operation, often used to describe the alliances between enterprises, and always hope to be able to reach beyond the rule of law results, that is, "1+1" 2. However, in many cases the opposite has been the result. However, the results of the "1+1", in fact, there are some rules to follow. Network industry just happened these 4 "1+1", roughly can be divided into 3 types, the first is "public + public", Xinhua and China Mobile Marriage is this category, the second is "Private + public", Tom and China post marriage is this category; The third is "private + private", Sina and Baidu, Sohu and Ali marriage belong to this category.

There is nothing stronger than

In the portal, the lead Sina Network, Sohu and so on, followed by the Xinhua, the Internet and other national teams. The same is true in the search engine field. Lead is Baidu, search, Sogou and so on, the national team is also followed up. 10 years after the birth of Baidu, June 20, 2010, the people's search for the official online test, by the People's Daily social and human network joint venture to build a company responsible for operation. 2 months later, on August 12, Xinhua and China Mobile announced that the two sides would co-operate to set up a new mobile search company, but no announcements were made on details such as the structure of the shares, the company's registered capital and the timetable for its business. Media revealed that the future Xinhua will launch an independent search platform-the state search guoso.cn. At present, the domain name registrant has become Xinhua Network Limited, and another domain name guoso.com.cn has been acquired by Xinhua.

Industry insiders pointed out that Xinhua and China Mobile two national team of the marriage, for the future of Chinese search engine pattern increased the variable. In a sense, the search engine is the site, so the national team in this area undoubtedly have their own place. As before the entry into the portal, whether the top three is not the most critical, the most important thing is to "have", which does not exclude the consideration of checks and balances and security.

Credit Suisse published a study saying that co-operation means more competition in the mobile search market, and for Baidu, it may not be able to benefit fully from the emerging China Mobile network market. However, the "potential" of the competitor, Baidu's current share price has not been affected. For this "public + public" model of the marriage, the market does not seem to give too much attention.

"Negative" "negative" positive?

August 10, has retired from the city for nearly 3 years, Tom Net has aroused the concern of the market again, and China Post Group announced the joint venture to set up a "mail network." This is also after a lapse of 10 years, the second time China post impact E-commerce. As early as 10 years ago, China Post has launched 183 E-commerce network, and want to use this as a platform for E-commerce, but ultimately nothing, the transformation of the postal network Business Hall. And Li Ka-shing's Tom Group in the field of E-commerce is also not a blossom, under the repression of Taobao, its joint venture with ebay Consumer-to-consumer website ebay has long been a business. For partners Tom, Ching, deputy general manager of the Postal services Bureau of China Post Group, said Tom Group had more experience and failure was an experience.

Although neither partner has a successful precedent in the field of E-commerce, it has set ambitious goals for the "Mail Network": Turnover of more than 1 billion yuan a year, leading in the field of business for 5 years. It is reported that the "Mail Music Network" by the Beijing Mail Music Electronic Commerce Limited operation, the initial registered capital of 6 million yuan, China post accounted for 51%, responsible for providing sales, logistics, collection and warehousing services, Tom Group accounted for 49%, will be in the next few years to invest not more than 200 million yuan to promote the website, and provide technology, Operations and other resources.

At present, China Post has 46,000 postal business outlets, 36,000 bank outlets and 150,000 distribution personnel, logistics network covering the whole country. Industry insiders pointed out that, although China Post has a large network of facilities and logistics distribution capacity, but in the consumption capacity of the one or two-line cities, private and foreign logistics has taken the lead. Although China Post is able to cover three or four-line cities and remote areas, the consumption capacity of those areas has yet to be developed. In the current so fierce competition in the field of E-commerce, the "full coverage" of the advantages of China post is difficult to reflect, and once the sales can not be guaranteed, the price advantage of the necessary internet shopping can not talk about. In addition, "The Mail Music Net" is "private + public" marriage product, if realizes the profit to say, if the target period cannot realize the profit, this kind of stock ownership pattern latent many problems will expose.

Size "S" dark War

Compared to the top two "1+1", private network "private + Private" marriage story is worth pondering, because of its more market-oriented, but also more rivers and lakes gas. In the anecdotal, Sina and Sohu (Sohu) is nicknamed the size "s", August, these two long-term discord "s", also before and after the foot played "1+1" respectively.

August 8, Sina and Baidu announced will build a Baidu le Habitat channel. Senior netizens should also have the impression that Baidu is relying on Sina and other portals to start a website. 10 years ago, 7 people Baidu also can't afford an independent search page, just embedded in Sina and other sites, a search box, relying on Sina to bring traffic. Baidu can have today, Sina work must not. Of course, Sina is not the intention of the other side, no matter what, Baidu and Sina origin is quite deep. As for later Sina and Google's "intimate" relationship, with Google's "from the palace", but also become a relationship between the episode just.

Portal first Sina and search first Baidu joined together to launch Baidu le Habitat, the biggest impact of Sohu is the focus of the real estate network. In this respect, the focus of the real estate network seems to be unable to find the point of attack, but this does not mean that Sohu has no means.

I do not know is coincidence, in Sina and Baidu announced the second day of cooperation, August 9, Sohu announced the cooperation with Alibaba, will be its own Sogou split out independently, the introduction of Alibaba and Yunfeng Fund (Ma Yun and mass media founder Shong, etc.). New "Sogou", Alibaba and Yunfeng fund accounted for 16% shares, Zhang Chaoyang personal accounted for 16% shares, Sohu accounted for 68%. The two sides said that will be in search, input method, browser and many other Sogou products on the cooperation. To say Alibaba and Sohu source is also not shallow, when ebay in order to suppress the start-up Taobao, with Sina, Sohu, NetEase and other portals signed an exclusive agreement to prevent Taobao in the above three sites for advertising, and it is Sohu's subsequent "anti-water", so that the plan died out, Sohu has become the first to cooperate with Taobao portal site.

Industry insiders pointed out that Alibaba Group's Taobao has not been open to Baidu search, and Sohu and Alibaba Group cooperation, once Alibaba and Taobao search for Sogou open to the two in business-to-business, the absolute status of the field of business, Sogou search is undoubtedly a powerful weapon against Baidu. Although short-term beyond the possibility of Baidu is not small, but quickly replace Google and become a "second" the possibility of a great, this is a threat to Baidu, but also will kill Sina, Tencent, NetEase, etc. in the search field continue to invest in the will. Of course, Sogou to Alibaba also to reciprocate, at present, Sogou input method has begun to embed Taobao ads. For Ma Yun, Yahoo and Yahoo search has basically given up the hope that this alliance, Sohu, not only can put their own ads on the market share extremely high sogou input method, but also through the support of Sogou input method, check and balance Baidu and Tencent input method, and even through a full range of Sogou products to foster, Checks and balances 360 of a variety of products, such as 360 browsers, 360 search and so on (Ma Yun and Zhou was due to Yahoo China a nasty, is old friends), is a stone many birds.