Internet Car System "Editor's note" the author of this article is Mind Bridge David, he is in the 3M company often travel between China and the United States, and now with the team continue to focus on the field of car networking. In this article, he believes that the Internet will eventually be integrated into the car, but also the experience of some very good features will also lead to this "third space", so as to change the existing car system.
car is the third space outside of home and office. As the internet has been spread from the desktop to the pocket, the car Internet is still groping forward. The long development process of automobile manufacturers, as well as the installation bottleneck of vehicle terminals, let internet companies not enter its door. For example, Baidu map Sendtocar function, can only wait for BMW and BYD and other manufacturers to develop a corresponding car terminal, in order to have a role.
However, here in Shenzhen, about 10 million sets of rear-mounted navigation DVD products are sent to the whole country and overseas. In this auto market, companies around Shenzhen have been running for years. China, Southeast Asia, the Middle East, Russia, Central and Eastern Europe, South America, even Western Europe and the United States, can see these products, these products constitute more than 1 billion U.S. dollars a year market map.
These traditional on-board systems mostly run wince+ navigation map +dvd, which constitutes the most basic infotainment system. However, it all began to change with the popularity of mobile internet.
is the first product change. "The Internet into the car," the voice of more and more high. Since we are familiar with the mobile phone on the part of the function of the app, such as voice control, micro-letter intercom, Baidu music automatic download, etc., naturally also want to let them extend to the car. These features can be well integrated into the vehicle application, will lead to a full upgrade of the driving experience. In the pre-installed market, Ford's sync system also began to allow Third-party applications to be settled. Think of Google Maps, Baidu Map, Waze, the public reviews the convenience of these apps, we can foresee the future of the car system part of the function, and such systems will be more and more. (Recently, Mind Bridge launched the Android + 3G car project on Indiegogo, you can understand).
The second is the change of market operation. Previously, the 1 billion-dollar market operated in such a way that unknown design companies –> manufacturing plants or industry brands and factories-> Local distributors-> 4S stores or auto repair shops-> end customers. Now with the rise of e-commerce, factories and even design house began to move directly to consumers. Taobao, ebay and LAN Pavilion set potential and other electric sites, direct sales car navigation entertainment terminal business has thousands of households, users will eventually take these on-board systems as easy to disassemble the standard accessories.
in this open after the market and the semi-closed market, the car networking, the world is still groping. This conversion takes a long time, but few people doubt the future trend: All cars will be connected to the Internet one day. Compared with sales terminals, the service after networking is the bigger cake. Remember the rumors about Andy Robin? When the former Android boss stepped down, the industry speculated that Andy Robin would join a start-up company, Cloudcar. Although Andy Robin has denied it, the low-key start-up has taken 11.5Million of investment and is continuing to sneak. Maybe one day it will blockbuster.
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