The key to the operation of the technology as a supplement to local website

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Many stationmaster has experienced "calf" the construction station rookie stage after, instead of feeling more personal webmaster is not so good to do, feel the water is more and more deep, at the same time hear many "master" said technology is very important, they do find technology is not enough, so began to technology obsession, look forward to using technology to break the siege. As a result, technology is progressing, and the site is as dead as it can be. In fact, my Luanchuan People's website had also walked into such a misunderstanding. But now it has come to the realization. Therefore, I would like to say to you today, the operation of the main, technology as a supplement, the local webmaster can be prominent encirclement.

What can the operation do?

To say this topic, we must first understand, as a local site, from itself, what is the most important? original content? A large number of users? High flow? or Baidu rankings? In fact, I feel that the most important place site is actually the activity of the site, that is commonly known as "popular", it can be said that membership participation degree. If there is no popularity, the local site has more original content, there is a good Baidu rankings, the most is traffic high, but the whole station became a "webmaster said, users see" "Broadcast" the Far away from the characteristics of the web2.0 is also the advantages, then you simply make a news stand, but you do not see, even Sina and other large news portals are also very focused on interaction with the user? So, let the user participate in, improve the user active degree is very important, is also the chief task of stationmaster.

Only let the user interaction up, all participate in, the website can fire up, can live up, have vigor, you only then have the capital and the bargaining chip to find the merchant to talk about the advertisement, can buy, can make money! You want, if you are a merchant, have two stationmaster to seek you to advertise, one is the member 2000 person, but the speech every day but 4-- 5 (This is not exaggerated, my station used to be like this), the rest of the members 10 days and half a month to log in once, and some even just registered only once; there are only 200 people on the website, but there are 50 people who speak every day, even if each person sends a post, there are 50. And these 50 posts represent 50 living people and 50 potential consumers. Which website did you say you would choose to advertise? The answer is obvious. This shows the importance of increasing user participation.

Therefore, I would like to say that everything is to improve the participation of users for the purpose, this is the most important local site.

Ii. How can operations be done?

1. Find local Hot Topics

The goal is to increase user participation. The user is only interested in the topic will be involved. Can from the local bar, QQ Group, local QQ space, hearsay and many other ways to activities in the recent local hot news and hot topics, and then synthesize a variety of channels of information, finishing, many angles released. Not only to meet the user's eagerness to understand the need for information, but also to make the site closer to local life.

2. Gather local opinion leaders

Webmaster on this should be the most touching. Because the site does not have active members, on their own registered n more than a vest to post the top of their posts, to the end, the tone of something similar, let people see that these are a person, not to mention the Sparks. Therefore, even if the irrigation should have a leader of irrigation. The role of these opinion leaders cannot be underestimated. Can lead a topic, also can enrich a topic, can hold a user, can also suppress a person. As a webmaster, if and the local opinion leaders do a good job, and draw to the website, the information on the site of timeliness, authority has a great role in promoting.

3, to provide members of the daily needs

Provide more convenient telephone, local news, job recruitment information, housing rental, second-hand trading, dating, business promotion and other information, the majority of members will like.

4. Increase member Participation Rewards

The first is the appropriate membership level. For example, my site called Luanchuan people, members of the level of Luanchuan people in this three words on the fuss. From the encounter Luanchuan people, like Luanchuan people, love Luanchuan people to forever Luanchuan people, according to the degree of familiarity, divided into 10 levels, with membership points to automatically determine, so that members feel cordial, and always remind members and the relationship between the website, so that members have a sense of honor. Again provide some gifts, can be for members to redeem points, stimulate members to participate in the release of the interaction.

5. Integrate local effective resources

In particular, the integration of business resources. Can let the merchant to provide some gifts, let the member use the website integral to exchange or the auction, not only gives the merchant to do the propaganda, but also brings the benefit to the member, also to the website content, has many.

Well, these are my 2 years of experience in the local site, and now share to everyone, hope to let everyone a little touch and learn. This article starts A5 stationmaster NET, reprint please keep the link. Another wanted friend chain, contact qq39973216. thank www.410324.com Webmaster feeds!