Absrtact: Money, is so willful, this is probably the recent overseas businessmen to Chinese consumers crazy shopping directly feel. Double 11 and black Friday Carnival smoke has not yet dispersed, double 12 has come quietly. By the end of the year, the promotional month of the electric dealer has also been opened,
Money, is so willful, this is probably the recent overseas businessmen to Chinese consumers crazy shopping direct feeling.
"Double 11" and "Black Friday" carnival smoke has not yet dispersed, "double 12" has come quietly. At the end of the year, the electric dealer's "promotional month" has been opened, and the previous years and the difference is internationalization, Chinese consumers can "Amoy" foreign goods, and overseas consumers can also "Amoy" Chinese goods. Both China and overseas electric dealers are not on the ground to join the fray.
With the rapid development of the Hai in the 2014 and the increasing size of the scale of the Cross-border electricity business, a number of problems have been brought to the attention.
"There is a problem with the lack of a fair and transparent trading mechanism because many commodities do not come through normal trade channels," he said. "Recently on-line business-to-business platform Xin NetEase Business CEO Green said, now many sea Amoy are through the way of mail into China, if the size of the country will lose a lot of tariffs."
Sea Amoy more and more convenient
In the second half of 2014, often Liu Yanyan found that the opening of China's direct mail this year more and more overseas merchants, and freight is also very low. Liu Yanyan just for friends at Macy's in the United States to buy a Grimes children's safety seat, calculate the freight and prepaid duties, she only pay more than 680 yuan, and the same goods in the country to sell at least 1300 yuan.
Recently, Alipay announced the introduction of overseas direct purchase services, the Sea Amoy operation process simplified into three steps, making "sea Amoy" as simple as Taobao shopping. Four of America's big department stores, including Liu Yanyan, which buys child safety seats, have announced support for Alipay's overseas direct mail.
Amazon is not to be outdone. November 28, the Amazon China "overseas Purchase" store officially online, and said that "black Friday" during the "overseas shopping" store synchronization to enjoy the Amazon United States "Black Friday" exclusive offers, Amazon Logistics direct delivery, exemption from the waiting for transshipment troubles.
Another sea Amoy Zhang Xinhin in the second half of this year began to focus on the domestic Cross-border electricity business platform, Zhang Xinhin has just upgraded her mother in March this year, and recently she was pleasantly surprised to find that in some of the domestic Cross-border electric platform, the price of the goods she often buys, such as diapers, becomes very cheap. A shop in the market price of more than 160 yuan in diapers, in these electronic business platform can often see low to 80 yuan price, and a week or so can receive goods.
"These platforms in the country are subject to tax, but if the tax is less than $50, it can be tax-free." Zhang Xinhin told reporters that these platforms are often the best-selling mother and child products, and for example, the need to pay high tariffs on skincare products, Zhang Xinhin never tempted.
The reporter learned that the "sea Amoy" the most attractive to consumers is the price of these goods, whether by direct mail or transshipment way to the domestic, there is a certain probability of tax, but even if the price after the tax is far lower than the domestic market prices.
Government considerations
In the 2014, the outbreak of the Sea Amoy, the relevant departments of the problems brought about by the unprecedented attention. This year, the General administration of customs in the cross-border electricity business has introduced a number of specific policies.
First, the establishment of the "Bonded Zone" in 2013. Approved by the General Administration of customs, there are 7 pilot cities for the import of trans-boundary electric dealers: Shanghai, Guangzhou, Chongqing, Zhengzhou, Hangzhou, Ningbo, Shenzhen, the general administration of customs for these pilot cities successively issued a number of import and retail electricity business policy documents.
Then in March this year, the General administration of customs on the "bonded import" mode, in this mode, the import of electricity can be purchased in advance by sea/air transport goods to the bonded warehouse free of duty-free stock, after receiving the customer order, the merchandise will be directly from the bonded warehouse after the customs inspection of goods shipped. And the goods out of the warehouse only pay a relatively low tax. Through the "bonded zone", compared to the sea Amoy transshipment delivery speed can be increased 7-15 days, shopping experience smoother.
August 1, the General administration of Customs issued 56, 57th Bulletin, "on Cross-border trade in goods, goods and articles related to supervision and regulation of the notice" and "on the listing of Customs Supervision mode Code" (hereinafter referred to as "56th text" and "57th text") officially implemented, Businesses and individuals who achieve cross-border transactions through E-commerce trading platforms will become "regular armies".
Zhang Xinhin said that the domestic electricity business platform is officially approved by the State 7 Cross-border e-commerce import business pilot cities founded by the electric business platform, the goods sold on these platforms have been shipped to bonded areas, consumers will be sent directly from the bonded area to consumers, but the reporter learned that these platforms are not many types of goods, So while sales are rising fast, it's hard to catch up with the sea.
Recently, as one of the pilot cities of Cross-border E-commerce import business, Ningbo released its official operation for one year since the sales data, according to the data provided by the Ningbo Customs, as of November 27, Ningbo cross-border trade e-commerce Import business officially trial run for one year, a total of 117 companies signed Electric Enterprises (of which 70 online sales), Logistics Enterprises 4, warehousing enterprises Two, a total of audit through the import declaration 1.11 million votes, the value of 280 million yuan.
Ningbo Customs said that up to now, Ningbo cross-border trade e-commerce import business indicators ranked first in the national pilot cities. While other pilot cities were either less than a year old, or did not publish their transcripts, reporters could not calculate the annual sales of these cities, but from the "top" of Ningbo sales estimates, seven cities annual sales will not exceed 2 billion.
"2 billion", this figure looks a lot, but if and the huge sea Amoy market compared to it, it would be dwarfed. Data show that in 2013, the domestic sea Amoy transaction size has exceeded 100 billion yuan, and from the 2014 Hai of the degree of popularity, the transaction size and 100 billion compared to a lot.
According to the China e-Commerce Research Center recently released the "2014 Cross-border Electricity business Survey Analysis report", is expected by 2018, China's "sea Amoy" number will reach 35.6 million, "Amoy" scale will reach 1 trillion yuan.
"The scale of the sea Amoy more and more, the loss of tariffs must be more and more." "A close to the Ministry of Commerce to the reporter said that the Ministry of Commerce and Customs on this issue is also quite worried, the introduction of a series of measures since this year is to normalize this trade model, but so far," bonded import "model has not formed a shock to the sea Amoy.
Combined with physical impact on the sea Amoy
At this time, a "lineup of luxury" Cross-border electricity business platform has attracted the attention of relevant departments.
Reporter learned that December 5 just on the line of Xin NetEase business background is quite strong. On the line ceremony, the guests to congratulate the specification is also very High: China Electronic Society Honorary Chairman, the former Ministry of Telecommunications, Information Industry Minister Jichuan, the Assistant Minister of Commerce Bingnan, China International Trade Promotion Committee vice President Zhang Wei, Bank of China Vice President Min, China Telecom deputy general manager Gao Qing are sitting in the first row
The platform is jointly built by Century International group Beijing Century Shinkansen Network Technology Co., Ltd. jointly with Ccpit, BOC, China Telecom and UnionPay business. In addition, the appliance business Platform was signed by Italian Prime Minister Mateo Lenzy during his visit to China in June this year with the joint witness of the two prime ministers.
Green to reporters that there is a problem in the civil trade, that is, the lack of a fair and transparent sound trading mechanism, because many goods do not pass through normal trade channels. Now many sea Amoy are through the way of postal mail into China, if the size of the country will lose a lot of tariffs.
"A very important reason for our support is this," said the Ministry of Commerce and the Ccpit. "The trade imbalance between China and the EU in normal trade channels has led to a growing trade friction between the EU and China," Green said.
According to the introduction, the trading system through the Internet access terminals and clients, in line with the way commodity suppliers, logistics providers, Chinese retailers link to the platform, the foreign origin of goods without any link between the premise of delivery to the hands of Chinese retailers.
"The user experience time is very important, I bought a thing online if I wait two or three weeks, this experience will be a failure." "Green said they insisted on not being a consumer, handing over the last part of the retail store to the physical retailer, who first opened the 370多万个 retail channel for UnionPay. "Not much more expensive than today's online shopping." ”
Green told reporters that in the next 5 years, the platform will achieve a cumulative volume of merchandise turnover of nearly a trillion yuan. Predictably, this trade model will have a huge impact on the sea-Amoy once it has reached its expectations.