The largest pen on the game in the history of the giant prepared 500 million propaganda journey 2

November 9 News, giant network president Liu Wei yesterday in the media connection revealed that in the next few years ready to put 500 million yuan force push "Journey 2".　　It is reported that 500 million yuan is the largest online gaming industry, the single product launch plan, "Put the Madman" Shi Yuzhu in the "Journey 2" gambling is expected to rewrite the industry history. Yesterday 8 o'clock in the morning, CCTV "2011 Gold Resources Advertising Tender will" in Beijing, the center of the plum, Shi Yuzhu dressed in red top, "black super" mask appearance, quite imposing.　　It is reported that the giant network plans to invest 200 million yuan in CCTV next year advertising fees, bidding on the news after several units. At the same time, the giant out of the court to prepare 500 million yuan smashed "Journey 2" plan, in the industry caused a stir.　　Two news together, the outside world can not help guessing the CCTV bidding line for "Journey 2" to explore.　　It is reported that 500 million yuan is the largest online gaming industry, the single product launch plan, "Put the Madman" Shi Yuzhu in the "Journey 2" gambling is expected to rewrite the industry history. There is a long-term observation of the giants of the analyst said, understand Shi Yuzhu marketing style of people know, Shi Yuzhu dozen ads, has been big, with "put the madman" to describe him is not too.　　That year "journey" fame, in addition to the game itself has a lot of innovation, but also inseparable from the health care products from the field of the kind of high playing style.　　According to textual research, Shi Yuzhu rate military health products business period, one year investment 6, 700 million yuan advertisement is a commonplace, always do not play the battle of no certainty he is very fastidious "annihilation effect". In Liu Wei's view, "Journey 2" is the giant's next most important new products. At the beginning of the project, the Giants organized a special review to assess the game. This June, "Journey 2" after technical testing, was finalized as the company next year the most dominant strategic projects.　　To this end, the giant in September from the entire company from the interior of the troops from the troops of the commando team, "dead Knock on the Journey 2". Giant this move caused a lot of net swims analyst's attention. "The giant hopes that through this adjustment, can not only concentrate on the advantage of listed companies resources, fight the battle, but also to take into account the small team decision-making quickly, flexible play advantage, its practice is worth the industry for reference." Analysts believe that after the "journey", the giants of the same "fierce play" gradually reduced.　　Now all kinds of signs that "Journey 2" is expected to set the forces of all parties to play a "turnaround." According to the Tencent game, "Journey 2" is currently in the technology testing phase does not delete, will be formally launched in the first half of next year.　　On the day of the test, the highest number of the single area of more than 35,000, due to the active participation of players, a few days later to open a test new zone. Because of the gorgeous picture, innovative design ideas, "Journey 2" is also known as the "Network Game Revolution", the current external expectations are very high. The industry's mainstream game media, third-party organizations have been the game launched a review, high praise. A lot of testers in the evaluation after the completion of the game, became the pressure not to delete the first batch of users during the test. (Digging the shell net)