The marketing myth of Japanese otaku community tom:680 million fans

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The Japanese start-up company Tokyo Otaku Mode ("TOM") has recently become the focus of attention, the company was founded in March 2011 to provide focus on the otaku (Otaku) Community Content curatorial services. The company has completed a round of funding, all from angel investors.

"Otaku" generally refers to the ACG (animation (Animation), Comics (comic), games (Game) of the general name is beyond the common people's knowledge, appreciation and play ability of special groups, is the rank of ACG enthusiasts synonymous. Otaku do not necessarily stay at home and do not go out, but some people are keen on and Bo proficient in certain things.

Tom co-founder Nao Kodaka recently received an interview with Asia Technology, detailing the company's business progress and future plans.

What is interesting is that the response to Tom's topic has so far been complex, especially in the number of Tom's Facebook fans. So far, Tom's Facebook fan count has reached 6.8 million.

I can't wait for Nao Kodaka to answer this question. They must have managed to manage the Facebook page, which is sure to attract the attention of countless fans. Based on the data, I asked Nao Kodaka how much of Tom's Facebook fans were organically grown and how much was attracted by advertising.

Nao Kodaka explained:

"We are occasionally asked this question. We never buy fans from any organization or company. We also only put a small amount of advertising. ”

He declined to disclose specific advertising inputs, but gave several reasons why Tom's Facebook page was so prominent:

"We think that Tom attracts fans because of the continuity of its service and the quality of its content." Every day we have the content of the exhibition, 365 days a year uninterrupted, including Christmas. We are a ' full time ' media company, without any holidays! In terms of quality, our content is fully authorised by the intellectual property holder, or by taking photos of ourselves during the event. So we can get original and unique content. ”

It's definitely an ingenious Facebook strategy, but I don't think Tom's fans could be 1 million more than a huge amount of money to spend on advertising. By contrast, Tom's Twitter account has so far only 4,862 followers, even if it is active on Twitter. So for those of you who are curious about the sheer number of fans on Tom's Facebook page, Nao Kodaka's answer doesn't solve all the questions in their minds.

Perhaps the question they are more concerned about is whether Tom can make money from this huge fan base. In this regard, Nao Kodaka briefly introduced Tom's revenue model.

"We have yet to establish any revenue sources. We've barely made a penny from Facebook. We plan to commercialize our own websites through advertising and E-commerce.

We will build our own website to become a destination, a place for users around the world to find the otaku related content of choice. To do this, we will redirect all traffic on our Facebook page to our own website while capturing traffic from the smart terminal. The Facebook page is just the beginning. ”

The otakumode.com website is still conducting a closed alpha test, and they plan to switch to beta testing this month, allowing existing users to invite friends to participate. In addition, Tom plans to develop the iOS version of the application to attract mobile device traffic. For a media start-up, the Facebook strategy is quite appealing.

Facebook's huge number of fans will give Tom a good reputation in the early days, as it can be an important selling point for a company, regardless of the way it gets a user, to show its potential for future development. I anticipate that all of the advertising and E-commerce programs Nao Kodaka will be progressing well.

Tom has a good team and an all-star investor camp, and I think we'll hear more about Tom as the otaku online community becomes more and more influential around the world.

From: Tech in Asia

Translation: Hao Yue