The marketing secret of the website attracting attention

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    Small Web site How to build reputation, drive traffic, improve brand loyalty, in the current grim economic situation, is not easy. But if a company is good at coping, there are a few tricks that can ensure success.

    Select a product
    the first principle of online sales is to sell the right product, especially for small companies that cannot make more mistakes. Trying to sell inappropriate products online is like not putting a horse in a wagon, and even if you do it in other ways, you still won't succeed.
    Not every product is suitable for online sales, and the truly suitable product may have reached saturation in the area of E-commerce. Adi Kishore, an analyst with Yankee Group, suggests evaluating a new e-commerce business before he says: "Seriously analyze your business model." Is anyone else doing it? to develop special products. "Kishore emphasizes that popular products are suitable for online trading, but are often sold too much by online retail giants, so that people are not interested." The secret is to develop unique products for niche markets in some popular products.

    ads targeted
    advertising campaigns is another hidden trap. For most small e-commerce companies, large advertising campaigns are expensive and not even suitable for themselves. "If you use an overwhelming ad, you're wasting half your budget and you don't know which half to waste," said Jonathan Gaw, IDC research Manager. Instead, companies should explore more targeted (and sometimes experimental) promotional activities. The good news for small companies is that they do not have to suffer as many e-commerce pioneers do before they learn the lesson.
    in the search for dissemination of marketing information targeted media, the key is to consider from multiple channels. For example, a company trying to trade online does not mean that it can ignore traditional promotional opportunities. Even in cyberspace, not all online promotions, there are opportunities for e-mail and informal channels of communication. Ideally, the promotion strategy ignores the differences between channels, because in today's multi-channel sales environment, all channels contribute to the promotion of e-commerce advertising.
    in short, small companies should develop a series of complementary promotional programs. "Specific targeted media serve specific audiences, email newsletters, some chat rooms, specific websites, and print magazines are potential advertising channels." "Yankee Group's Kishore stressed.

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