The more expensive, the more the wine will become a luxury

Yesterday dynamic market once news, Jiannanchun Company's brand "Jiannanchun", "Dongfanghong" and the year wine is set to begin to raise prices on August 18, and the reporter that day from the city part of the sellers get news, currently has not received Jiannanchun factory price adjustment notice.　　Although Jiannanchun prices have no change, but the liquor market in the price of the tide has not weakened. Event playback Message said, the cost of rising and other factors, Jiannanchun is scheduled to be adjusted on August 18, 52 degrees Jiannanchun ex-factory price will be raised by 20 yuan/bottle.　　Reporter visits the terminal market to understand, in Shenyang Market, Jiannanchun retail price no change, 52 degrees Jiannanchun 360 yuan, 38 degrees Jiannanchun 320 yuan. Jiannanchun of the news is not groundless, originated in this year Maotai price frequent changes. "The current market on Maotai Most mainstream varieties, 500 ml 53 degrees flying Maotai price is 928 yuan." "This is the latest retail price at a Maotai shop near Miyoshi Street.　　It is reported that just a week ago, the Shenyang market 53 degrees flying Maotai suddenly from 848 yuan/bottle rose to 928 yuan/bottle, away from the Thousand yuan only one step away, the history of rare. Since the Spring Festival, Maotai Price of the pace of almost no stop, especially after entering the summer, obviously accelerated the pace of rise. The beginning of June, there has been rising prices of Maotai news, to the middle of July, the Shenyang market flying Maotai Price has been generally adjusted up to 850 yuan, and only after one months, the retail price has reached about 950 yuan, and even the price of individual businesses has reached thousand yuan. Compared with the 778 yuan retail price during the spring festival, it has risen more than 20% in half a year.　　A bottle of Maotai liquor sold to thousand Yuan, Maotai group has defined Maotai as a real luxury. Market status in the "Maotai effect" driven by, including Wuliangye, Jiannanchun, and other high-end liquor has recently set off a wave of price hikes, are afraid of their own liquor out of the "high-end camp." Since July, 52 degrees Wuliangye price has risen more than 10%, the current market in Shenyang retail price has reached about 740 yuan.　　In addition, the National Cellar 1573, Mashi and other brands are also actively brewing prices. In such a race each other price chasing war, the most influential is consumers. Industry insiders, high-end liquor prices of 10% per cent, will drive the lower-end liquor prices rose 15%.　　In these two years, the domestic liquor market prices overall rose about 32%, the low-end liquor market price has risen more than 50%. Chain Reaction Shenhe District a special wine wholesale business Xu Manager explained, "to Maotai, Wuliangye as the representative of high-end liquor, the main consumer group is not the mass consumer, but unit group purchase, corporate banquets, holiday gifts, etc., because of ' Face ' reason, the price increases to these consumer influence is not big, however the high end liquor brings the anticipation, causes the low-end liquor sellers to hoard the goods to profit, causes the market to supply the tension. "To examine the current liquor market, to Maotai as the" leading brother "high-end liquor brand, has been" timely "To buckle up on the luxury goods manufacturer's hat, "the more expensive the better" bubble more and more big, the more expensive, the more expensive the higher.　　In reality, the high-end liquor consumption upgrade, bringing the Shenyang part of the hotel, such as Erguotou, look and other low-end liquor are out of stock. Newspaper reporter Sun Mingxin