The most stringent regulation of the year the real estate workers pay not to rise

Every reporter Yang Yiqiang from Shanghai "Last year there were (real estate and related) corporate pay cuts, this year, almost no one cut."　　"Shenzhen Jurek headhunting Consulting Co., Ltd. Zhanghaiyan told the Daily economic news reporter, this year's situation is much better than last year, both in the real estate industry, and other industries, employees have a certain increase in income than last year. However, the above income situation in this year is different from the usual market background.　　In this year's strict macro-control, the country's 1-10-month commercial housing sales area only than last year's growth of less than 8%, of which Shanghai, Beijing, Shenzhen and other cities have a sharp drop in sales area, some real estate giant sales area is not increased.　　Only in terms of turnover, Shanghai, Beijing, Zhejiang and other areas of the decline in volume and 2008 compared to a small change, but the real estate related industry is not like the 2008 31 heavy industry general Manager Xiang Wenbo, some related industries even better than 2009.　　Some real estate related industry practitioners even said that this year's macro-control, to the enterprise new profit growth point, for the next 3 to 5 years of the new round of development plans to provide a good idea. The "Digging the Horn" war has caused the headhunting business to soar the most important thing in this year's industry is the collective transformation of the real estate business. In the middle of the year, the only development of the residential Vanke, to join the commercial real estate situation, which is regarded as the landmark of the transformation of housing enterprises. Shanghai Jing Rui Real Estate marketing director Yangtze statistics, the majority of large and medium-sized housing enterprises began to dabble in commercial real estate, commercial real estate business income has reached more than 1/10 of the housing enterprise revenue, the future of this proportion is even expected to reach 15%~20%.　　Among them Jingrui real estate such annual sales of 4 billion or 5 billion yuan of medium-sized housing enterprises this year in the commercial real estate investment also more than 800 million yuan. The rise of commercial real estate has benefited many property-related industries, as well as a rise in pay for relevant employees. The first industries to benefit are commercial real estate and real estate headhunting.　　Zhanghaiyan said the average pay rise for real estate workers in the property industry this year has reached 5%~20%, and that some of the director's positions are still hard to reach with millions of salaries. Even the sales of commercial real-estate copy jobs have risen sharply, surpassing the income of many real estate company personnel managers.　　Beijing A real estate company published the recruitment information shows that there are 2-3 years of experience in commercial real estate full-time copywriter income can even reach 100,000 ~15 million, and the same size of the general manager of the income of personnel in 80,000 ~10 million. On the one hand, a large number of housing enterprises to transform commercial real estate, on the other hand, the original commercial real estate talent seriously inadequate, which makes commercial real estate company's "headhunting" demand soared.　　Zhanghaiyan says many developers are "hunting" high-end talent with 5%~20% pay increases. By contrast, despite this year's regulatory slowdown, there has been no significant growth in the market for marketing jobs, as in 2008. Most marketing managers work more stably. andAt the same time, a Beijing headhunting company Personage discloses, most real estate giant's personnel turnover rate is very low, basically maintains at about 10% normal level.　　In such an environment, the main business of headhunting companies can only be the flow of talent in commercial real estate, but according to industry figures, most of the real estate talent search company's business is better than last year. Land production intermediary trend of expansion compared to real estate headhunting industry, this year, second-hand housing intermediary industry obviously affected by regulation.　　In Shanghai, for example, this year only in 5 June and October, the two consecutive closing tide, tens of thousands of real estate brokers because second-hand housing turnover fell, can only get the basic salary to live. But the closing tide also gives the enterprise that prepares has brought the opportunity of expansion, especially the big brand intermediary opportunity expands.　　Information from Zhongyuan property shows that it is only in Shanghai this year, with a new expansion of more than 30 stores, while in Guangzhou, the new expansion of the store is expected to reach 100. Zhongyuan Real Estate competitor 21st century real estate also not to be outdone. The number of new stores this year is more than 120, according to data released by the company. According to Shanghai second-hand housing intermediary industry revealed that, even in the property market regulation appears to deal with a large number of second-hand houses fell October and November, the 21st century real estate is still open shop-in this time open shop, the company will inevitably have losses.　　21st Century Real estate analyst Huang that, although the property market volume is falling, but it is also the best time to expand the company's stores, because in the long run, the rebound in turnover is only a matter of time. According to the data, although Zhongyuan real estate and 21st century real estate are the two most stores in Shanghai, the number of property companies, but the two companies have not reached the market share of 10%.　　10% of the market share means that the number of stores must reach more than 400. Expanding market share is not the only reason for the companies to open new stores.　　This year, Shanghai's main second-hand housing intermediary companies almost all have dabbled in new house agency business, the main distribution channel is second-hand housing intermediary stores. Building materials industry: began to expand the two or three line because of the transformation of real estate business benefits, there are specialized services for commercial real estate building materials enterprises.　　Shanghai Aurora Furniture Co., Ltd. General manager Lio Dengxi admitted that this year's property market regulation does have a huge impact on the industry, even though many real estate developers are committed to open up the office of the building market, by a large number of new office building completed using the impact of the overall market rental rate is still low. However, a large number of new office buildings, but to the Aurora furniture and other related enterprises have brought a lot of opportunities. As a result of more office supplies, this year the company's office replacement frequency is much higher than last year, at the same time the country's Low-carbon, environmental protection, so that more enterprises realize the importance of energy-saving environmental protection products, shorten the office furniture replacement time.　　Therefore, it is revealed that this year's Office furniture business performance is much better than last year. Some real estate construction enterprises also to the "Daily economic news" reporter revealed that in the strict regulation this year, many developers transformation of luxury development, so that the company has more intoThe opportunity of high-grade building materials. The owner of a small decorating company with a façade of only 10 square meters in Shanghai revealed that the volume of business has increased at least one times this year.