The most successful "viral marketing" case of the 08

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A folk called Lao Meng "cooks" spent 140 yuan raised the "Cottage Spring Festival Gala" Big Banner to get many netizens, and it also applied for a call Ccstv website and CCTV gala PK. At present, the topic has become one of the most popular Baidu search keywords. It is reported that the current "Cottage Spring Festival Gala" sponsorship fee has been received millions of.

Inspiration: "Shanzhai marketing" is the essence of occasion momentum.

For unknown brands, to quickly become famous, we must use social hot events, celebrities, social and cultural, to form people and media attention to the "social topic." For example, in the "Cottage Spring Festival Gala" Planning, planners are very smart to turn the topic to the "right to Speak", "the public people are mixed, the Shanzhai party said:" We want nothing more than a right to speak, further aroused the controversy. And this "gossip" event, exactly what is needed is controversy and speculation!

Therefore, "The Cottage Spring Festival Gala" Planning is worthy of the 08 's most successful "viral marketing" Case!

Keywords: viral marketing and Word-of-mouth marketing

Viral marketing is a common network marketing method, often used for website promotion, brand promotion and so on. Viral marketing uses the principle of word-of-mouth communication, on the Internet, this kind of "word-of-mouth spread" is more convenient, can spread like a virus, so viral marketing becomes an efficient way of information dissemination, and because of this communication is spontaneous between users, so almost no cost of network marketing means.

Viral marketing does not really spread the virus in the way of marketing, but through the user's Word-of-mouth propaganda network, information like viruses spread and spread, the use of rapid replication to thousands, millions of audiences. Viral marketing can be regarded as a kind of network marketing method, also can be regarded as a kind of network marketing idea, namely by providing valuable information and service, using the active communication between users to realize the goal of network marketing information transmission.

Reputation Tatsu BBSN Network reputation Management organization will be effective "viral marketing" strategy summed up as six basic elements. A "viral marketing" strategy does not necessarily contain all the elements, but the more elements it contains, the better the marketing effect may be. These six basic elements are:

1. The profit point and value point of the product or service should be clear. (Very useful products and services, or interesting activities and topics)

2. Provide the means to convey information to others without effort. (a virus advertisement, such as an interesting and appealing picture, story, joke, video, etc.) that can easily be memorized and forwarded easily.

3. The range of information delivery is easily spread from small to large. (the topic is valuable to the person to be shared with)

4. Use public initiative and behaviour. (The first catch is "active crowd" and "opinion leader", forming the topic, consider the interest incentive, attract people to forward friends, such as limited gift, free experience, etc.)

5. Use of existing communications networks. (Leveraging network communities, forums, blogs, videos, emails, etc.)

6. Use other people's resources. (occasion, minimum cost reduction, win the mass media follow-up report, enlarge the event)

Note: The difference between viral marketing and Word-of-mouth marketing. The former is more by the use of funny thunder of the symbol spread, the latter by the user's experience to share, in a more positive way of interpersonal communication.

Reprint Source: Reputation Tatsu BBSN Network reputation Management Agency website