The necessary factors for the success of all Internet-related things: Positioning

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One: why to position?

1 homogeneity of Internet content. Now over 90% of the websites on the internet are copied from each other, including content plagiarism, pattern plagiarism, product plagiarism, in such a large homogeneous content inside, as a small site how to survive, how to compete with a huge monopoly enterprises, how to let netizens remember you, the only way is to achieve differentiation, different from people.

Give some examples: Baidu and Google, when and excellent, Sina and Sohu, Youku and potatoes, jingdong and giant eggs, thunder and Express, Jinshan and 360, and a lot of recent group buying sites.

2 The meaning of the "first" of the Internet. Be sure to position their products in a different from a strong competitor of things, become a rival product or website nature is not the same as the industry first, the other first, only their own is the first easy to call netizens remember you.

For some examples:

(1) QQ space as a SNS of the audience is very wide, but the school is still very successful, because his positioning is the social network of college students, more college students content to make users more loyal. Sohu also has alumni, but few people know, we just know that college students social networking site only know the first school.

(2) I believe we all know the fast seeding, general players are looking at the ability to decode the powerful and support the media format, the fast-broadcast high-definition decoding ability is very general, supporting the format is less poor even the AVI format is not supported, overall performance and the old strong storm far away, But the fast-seeding location is very special: you can play bt seed files online. Such positioning is fast-growing popularity quickly set up, installed capacity increased rapidly.

Second: How to conduct the site or product positioning:

1: Understand the nature of services and products

2: Establish a different image or service from competitors

3: Brand Marketing

(1): What industry to do first to understand the nature of your products, analysis advantages. Once there was a customer who was providing weight-loss services, and the company had a dedicated personal weight loss trainer. The beginning of this customer to do Baidu bidding is about how to lose weight related marketing, resulting in very few customers. In fact, this customer completely did not think of their own products, the real concept and advantages, and then I suggested that he to do the women before marriage weight loss of the relevant marketing, the result of this customer's company to a lot of business, and even later need to book their weight loss coach.

(2): The website must have different from the opponent's service, now the Internet almost every field has a monopoly, to survive under the Giants will not be the same. Without the presence of Groupon, there would be a variety of Groupon sites in the country, but since Groupon was alive, its website template was used almost every time in the country to buy the site, even the template is the same natural domestic site and his profit model are the same, Many people simply do not want to think about other new models. In the face of more and more giants into the group buying market, I believe that more homogeneous small group buying site will quickly disappear.

(3): Positioning their own model, it is necessary to start brand marketing. Domestic to do more successful is Wanglaoji, wanglaoji example is worthy of Chinese Internet companies to study well. Wanglaoji has been able to let its brand replace the Chinese herbal tea, the thought of herbal tea wanglaoji.

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