GoPro CEO and founder Nicholas Woodward
&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Last week, Foxconn decided to invest 200 million dollars to buy a 8.8% stake in GoPro, a start-up. The deal has catapulted the company's CEO and founder Nicholas Woodman to become a billionaire. GoPro produces a wearable camera through its Woodman labs. With this kind of camera, extreme sports enthusiasts can record their vigorous posture in a high-speed state.
The 36-Year-old is now worth at least 1.15 billion dollars. But interestingly, his idea of success was "played" in surfing. Woodman himself a sports enthusiast and failed to start a business, but eventually he succeeded.
Woodman first venture was in 2000, when he was also studying in the Department of Visual Arts at the University of California at San Diego (UC San Diego). He founded the first company named Funbag, the main marketing. At that time his company gained the support of external capital and developed a good momentum. But after the dotcom bust, he found that his company had no further job and became unemployed.
but in the 2002, he found inspiration for entrepreneurship. This time he decided to stick with it and make products that would make money right away. The idea of entrepreneurship came when he enjoyed surfing, when he was in Australia and Indonesia for five months surfing. He has been fretting about a small problem: it's hard for athletes to record their surfing posture. At the time, surfers would strap their cameras to their wrists and record videos while surfing. But these cameras are hard to stabilize on the wrist, so the camera often flies out and hits the athlete in the face.
GoPro Extreme motion camera GoPro Extreme motion camera
In response to this troubling problem, Woodman hopes to develop a sturdy, adjustable, resilient camera strap. He and his wife found a scallop-made tape in the Bali Bazaar. They bought 600 of the original 1.9 dollars of this tape, and returned to California and changed hands with each 60 dollars. Plus a loan of 35000 dollars, Woodman opened the first GoPro camera strap. Then he spent another two years doing the final optimization work. His wife, Jill Woodman, is responsible for the sales of the products. In 2004, the company ushered in a big order-a Japanese company ordered 100 of their products for a sporting goods show.
Finally, Woodman began to produce his own camera and mass production. Thanks to his invention, extreme athletes can now videotape themselves in high-speed sports, then upload their own video and GoPro experience to the web and spread it around the world.
now, a GoPro camera and all its accessories are priced at $300, and Woodman's company has expanded to 150 employees.
This article is compiled from Business Insider
