The new thinking of domestic mobile phone is the most share of home market

The latest figures from Gartner, an industry research institute, show a notable increase in global smartphone sales in the third quarter of this year, mainly because consumers in emerging markets switched to low-cost smartphones. Also because of this, the main domestic sales of Lenovo mobile phone jumped more than LG Electronics, become the world's third largest smartphone maker. The total number of Chinese companies in the global handset market is also over 20%. Another market research firm, C Analys, statistics for the Chinese market show that "China cool Joint" (ZTE, Huawei, Cool faction, Lenovo) four sales lead the total brand share more than the sum of Apple Samsung, coupled with Millet, Gionee and other brands, the single theory of share, domestic enterprises have won the international brand.

In 7 this year, in September, global smartphone sales grew 45.8% to 250 million, accounting for more than half of total handset sales by end-users, Gartner said in its report. "The sales of functional handsets continue to slide, particularly in markets where functional handsets are averaging more closely to the average price of smartphones, and the decline is even more pronounced." "Chinese and Latin American market consumers are scrambling to replace their old handsets with smartphones," the report said.

In this case, two of China's Cool Alliance, which has an advantage in low-end smartphones, ranks among the top five in the world.

The data also show that domestic brands of smart machines have accounted for more than 20% of the international market share (including domestic and export). In addition, Android has broken 80% in the global smartphone market, with 41% in the Chinese market, up from 34% in the same period last year.

According to Gartner, the Chinese market is so important to the smartphone industry that China's brand is growing more rapidly. Lenovo continued to maintain its second market share of 13%. Cool ranked third, market share of 11%, Huawei Four, market share of 9%. Millet ranked sixth, with a share of around 5%. Seventh, ZTE's share was slightly lower than that of millet, but it fell by half last year.

According to this calculation, the seventh-place brands under the total occupy about 40% of the Chinese smart Machine market, but Sony (18.65, 0.12, 0.65%), Nokia (7.95, 0.01, 0.13%), LG and other international brands share very small. Therefore, the domestic intelligent machine market basically became the world of domestic brands.

"In terms of share, the mobile phone industry and the internet industry are very different." "Millet technology is at the same time across the two major areas of the Representative Enterprise, co-founder, vice President Li Vanchang to the south are reporters, in the internet industry, in a field of oligopoly or duopoly position is very important, the share of the opponent will be a survival event." But mobile phone field is not the same, even if only occupy a few points, also can live very well, everyone can find their own living space.

As for the mobile phone, from Motorola to later Nokia, it turns out that market share is just part of the brand's development, and that in any age, a small share of the brand is alive and well.

An unnamed Shenzhen mobile phone brand leader told reporters that the current, including the Chinese cool joint, many domestic handset manufacturers have recognized this ——— rather than relying on low-end models to share, they are more willing to on the basis of existing, more consideration "can make money." For them, Millet's internet phone model will be a new attempt.

Recently, Gionee mobile phone investment of the Internet mobile phone team Iuni formally issued an invitation to disclose the operation of the new mobile phone brand "Iuni." Iuni Technology Team Initial source of funding smirks mobile phone, in the operation of the brand is completely independent, and no staff from Gionee, most have internet background. According to South reporters know that Huawei also plans to build Internet phone brands, but this claim has not been confirmed by Huawei official.