The new value of Internet marketing in the 3D era

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Viewers often change channels on TV for lengthy commercials, so what means does the Internet have to allow people to accept merchandise information calmly? Internet marketing expert Liu Dongming said that China's internet marketing lacks a variety of models, and now, everything is quietly changing, is moving towards the network integration marketing phase of the development.

"Online advertising is suddenly less annoying. "The 28-year-old Shang, who works in Beijing, is a loyal user of online video, often watching music TV on major video sites, she says," a year ago when I watched an online video, I often had to wait for the more than 10-second patch ad like watching TV, and now most video sites only when you pause the video, Ads will be displayed.

More importantly, thanks to the rapid development of Internet technology, the value of Internet marketing is being promoted, so that users can have a better use of experience, can not be disturbed under the circumstances to accept network marketing. On the other hand, enterprises also use network research and online data analysis and other new marketing methods to assess their products and consumers in the future purchase trends, as compared with the traditional offline mode has a huge cost advantage, these new marketing methods are increasingly favored by enterprises.

Big company: Online marketing in the ascendant

Coca-Cola's "Torch Relay", which works with Tencent, is considered one of the most successful internet marketing cases of the 2008, after the user to win the torch on the line to pass the qualification, in its Q q avatar will appear a not lit icon, if the successful invitation to other users in 10 minutes to participate in activities, the icon will be lit. Within 40 days of the start of March 2008, the event attracted 40 million participants, averaging 120,000 participants per second.

Like the Coca-Cola Company, Internet marketing is becoming the new position of the brand building of big enterprise, compared with pure product sale, they want to use the innovation of Internet communication way to improve brand reputation and achieve lasting customer relationship. Considering that the proportion of the age composition of internet users is 18-24 years old (up to the end of June 2008, accounting for 30.3% of the total number of netizens), creativity and interactivity have become the key words of internet marketing for large enterprises. "Network Integrated marketing Weapons Spectrum" book introduces such as video, games, widgets, etc. for implantable marketing, or the use of community-type sites for interactive marketing. For example, static site navigation website hao123,u526 Site navigation site ads, but also a kind of appreciation!

On the other hand, for large enterprises, internet marketing is also becoming a new source of their business data, Guerlain, Lancome, such as the first-line cosmetics web site through the trial gift lottery to obtain a large number of relevant consumer distribution, income levels and other key data, The company has been using Taobao to get consumer data on high-end consumer purchases, and Philips has worked with Google to try to integrate marketing for the first time in China.

Lu Fang, senior marketing manager at Philips China, said Google's free web analytics tools can provide detailed data to companies to help them understand the behavior and needs of their customers on the corporate web site, including which page they log on to Philips's website, where they quit, or where they stay for the longest time in the page. Through this data, you can clearly understand the customer's interest points, the corresponding adjustment and control.

Small business: Spend every penny on the blade

Two years ago, Shandong Qingzhou Wei Jin stainless steel equipment Company's customer database are basically customers in North China, not even a southern region, and in 2008, the company's largest business is from Japan. General Manager Nino said that the rapid development of business and on the Baidu platform for the promotion of close correlation, "the traditional way by the geographical and time constraints are very large, and for SMEs, the fastest and most effective marketing means is very important." ”

Compared with large enterprises, such as Wei Jin stainless steel equipment companies such as small and medium-sized enterprises are more concerned about the effectiveness of Internet marketing and return, they need to pass the right choice, accurate matching, and enhance the effectiveness of control and management, the cost of the most reflect the value of the place. Guangdong Marketing Association President Daili First pointed out, in order to help SMEs cope with the impact of the international financial crisis, Network marketing innovation has become this year's Guangdong province SME bureau's key promotional projects.

All along, China's small and medium-sized enterprises in the Internet marketing methods focused on the use of search engines, and with the in-depth understanding of network marketing, they are more concerned about how to analyze, optimize and enhance the effectiveness of advertising, and through the use of various analytical tools to optimize their own website.

At the same time, these small and medium-sized enterprises can not be advertised on the portal site, also began to use the interactive nature of the Internet, launched a targeted Word-of-mouth marketing, such as blog marketing, as of the end of 2008, the number of Chinese blogs has reached 107 million. Experts say that using the existing search engine weight advantage of the blog service provider, the valuable information released by the small and medium-sized enterprises is easier to obtain the attention of a large number of users quickly, and the possibility of directly bringing potential users increases rapidly.