The next ten years: how they lead consumption

Intergenerational transfer of wealth, "70后", "generation" will lead the mobile phone, car, computer replacement, digital Life gradually become mainstream ... New consumer car computer ownership is high "over the next 10 years, ' 70后 ' and ' generation ' will become mainstream consumers, and the transfer of wealth across generations and their consumption concept will promote the transformation of China's consumption structure." "After a continuous observation of hundreds of cities in China in the 12, Shoming, deputy general manager of the new Generation market monitoring agency, said that the next decade is a decade of accelerated urbanization, and that by 2015, our population will reach 1.39 billion, the urban population will break through 700 million, and for the first time surpass the rural population. In the next 10 years, "70后" will gradually become the mainstay of all areas of society, the owner of wealth, a strong and powerful impact on social development, "generation" into the peak of marriage.　　As the mainstream consumer of the next decade, they are more adventurous than "50" and "60后", with the characteristics of adventure, fashion, love shopping and globalization. The new generation of "70后" and "generations" of mainstream consumers will emit great consumption power in the next decade, and their consumption energy can be seen from clothing, digital products and durable goods.　　The research report of the new Generation market monitoring organization shows that the quantity of products such as clothing, mobile phone, computer, automobile and so on, "70后" and "Hou" will be far more than "50" and "60后". The new trend of digital life everywhere in the next decade, "70后" and "generations" may not like watching TV sitcoms, but happy to live in the digital technology brought about by the "sitcom."　　According to the survey, "after" almost every day to watch TV only 18.8%, two or three days to watch TV for 24.5%, every 4-7 days to watch TV is 23.4%, almost not watch TV is 33.3%. At present, the domestic major sharp media is "70", "generation" to create a "digital life." A survey of the information of the 2010 by the new generation of market monitoring organizations found that the influence of traditional media on people has been weakened, which is followed by the profound influence of digital media on "70后" and "generation" people, including outdoor LCD TV media, Internet and digital terminal media such as mobile phones and ipads. Changjiang Delta Spring, director of the media, said: "From the usual home frame poster, office LCD TV, to the Saturday, Sunday of the big stores and cinemas, we revolve around the consumer's life track form a stereo combination and seamless transmission." "' 70后 ', ' will be" and the Internet symbiotic, surrounded by digital outdoor, and mobile phone terminals accompanied. Du Guoqing, director of the Advertising Institute of the University of Communication, said that the Ipad, the iphone is gradually becoming "70后", "the" "Toys", become a new mobile terminal. Today we see newspapers, radio or magazines, are doing the internet, are doing digital. At the same time, the outdoor media is now digitized and growing at a rate of 15% a year. OutdoorsThe brand will become digitized, so our building video has become the new media leader in the digital media. New media in virtual society to find "contact" in the next ten years, with the "70", "born" to become the main consumer, all kinds of new media will come into being, story media, knowledge media, community media, dialogue-type media and other new media will be developed, and around the "70后", "the"　　A structural shift in the trajectory of life. "We are in an era of information explosion," the report of the new Generation market monitoring agency said. Today, the world will generate more information than it has in the past 5,000 years. 2010 of human knowledge doubled every 72 hours. "With the rapid development of the information society, such as Baidu, such as knowledge media, Internet mobile phone and other real-time media will be developed rapidly; Tianya and other community media, MSN and other dialogue-type media development ... Word-of-mouth on the web will affect the public's perception of consumer goods and lead to consumption.　　To ensure the sustainability of communication, more brands are spreading their products "packaged" in stories. "In the ' 70后 ' and ' generation ', the consumer era, everyone is a new media, everyone wants to become a moderator." Micro-blogging and other digital methods will become consumer market impact on consumers ' contacts '. "Shoming said. At present, the consumer market is around the "70后", "generation" of the life trajectory of precision transmission, the new media, will pay attention to the "70后", "generation" of life, and in their life track to find contact with them, and then resonate with them. Newspaper reporter Fu