The online game, seen as the Internet gold Mine, is showing an unprecedented slowdown in market size

China's biggest game show, JOY (CJ), kicked off in Shanghai, and internet bosses are busy opening up new Battlefield mobile games. Market growth is showing an unprecedented decline.

Last week, China's biggest game show, JOY (CJ), kicked off in Shanghai, and internet bosses are busy opening up new battlefield enclosure mobile games.

In the first half of this year, the overall sales revenue for the domestic games was 24.84 billion yuan, an increase of 18.5%, compared with the growth rate over 30% in the same period last year. In this respect, NetEase CEO Ding Lei said in CJ, this situation shows that the whole industry is squeezing bubbles. Zou, executive Director and senior vice president of Jinshan Software, said: "In general, it is a recession, this is the status quo." Specific to the product, the user is actually called the same, repeat the development of a lot, the decline in performance shows that new users come in fewer and less. ”

According to the latest release of the 2012 second quarter data show that the online games market size is only 12.49 billion yuan, an increase of 17.8%. Over the same period, mobile gaming paid market size reached 1.23 billion yuan, an increase of 41.4% per cent. Mobile Gaming Enterprise revenue scale reached 2.1 billion yuan, an increase of 46.9%. The strong growth of mobile games has undoubtedly given the firm a boost.

In this year's CJ, the "spoiler" of the 360 company CEO Zhou very high-profile launch of the 360 with the giant network cooperation of the first large-scale network game.

"You know, Tencent more than 60% of the income is created by the game." Zhou not conceal his ambition for the game. At the same time, do browser-born UC excellent as also in the CJ on the High-profile announced "investment 200 million Yuan" blood puzzle mobile game.