The pole route is already a popular product of 99 yuan

The polar route was first released on September 6 and was already a popular product for 99 Yuan. But at the beginning of the inception, the location of the polar route is not so, the second generation of products released a week later, I in the polar route of the newly moved in the tripod 12-storey office to see Wang Zhuyun, he talked about the current adjustment of the polar route, but also talk about the route in the past 2 transitions

The company's next two floors are one of the most innovative workshops for the pole route a round of financing, so the choice of this new office address has a lot more meaning.

Routing from Apple to speeding abroad

"The first thing to do is to speed up the apple, so the first-generation products can be called ' Apple router '," Wang Zhuyun said, the main goal is to accelerate the download of the App Store, as Apple App Store app server abroad, when the domestic download speed suffers from user criticism, and the product profile is also walking Apple fan The aluminum alloy shell used. Sell is also "apple price", 150M rate to buy 299 yuan price is not low.

But in March this year, Apple and the blue flood, after the cooperation, through the CDN accelerated service to solve the problem of slow download, the pole route lost the selling point. "After this strategic blunder, in order to let the company survive, to go abroad to accelerate the function." "Wang Zhuyun said.

(a variety of circuit boards and prototypes in a very routed office)

Speeding from abroad to parity intelligence

But the acceleration is not a long-term, in the first edition of the official version out, the extreme route quietly removed the policy risk of the overseas acceleration function, the use has been established a certain degree of Word-of-mouth plug-in expansion, emphasizing different targeted acceleration function. Announced that the selling point is also adjusted for more popular "signal strong, fast and stable Internet." ”

The pole route "pole" also starts from "geek" to "operate extremely simple", "the price is extremely cheap" direction.

Referring to the adjustment of the price system, Wang Zhuyun sigh, "is forced by the market environment, do this thing; in the process of doing pole routing, there are already some products in the market, including 360 of the portable WiFi. "The implication is that the price system has been hit, have to adjust," this process is very painful, in order to meet next year's router war, long pain is not as short pain, the price system card master, the pole route out, after 360 of the router all down, millet router price is also in tune. " "Wang Zhuyun is wary and sensitive about the way the Internet Bosses act on routers," he said.

Smart routers in the future may have several options to form a new category, so that the polar route to become the forerunner of intelligent routers. This is the ultimate goal of the polar route now.

The ecology of the internet giants

When it comes to the internet giant's Wang Zhuyun of routers, it's not the same way, according to his understanding: the ecology of millet is around mobile phone, TV, box; 360 of the ecology is the user experience that surrounds security, search and Zhou; Baidu's defense itself has not thought well, the small video is a fool's followers. And this time the price adjustment, is to let next year have a better opportunity to foothold.

In the traditional router manufacturer side, although the function does not have the pole route "the intelligence" the selling point is so loud, but the price war is the biggest killer, in the generation pole route launches, the similar disposition product has buys to the 50~60 yuan. Wang Zhuyun that the more traditional routers sell now, the more they lose, because after selling one more will lose a user to the smart router, and the more intelligent routers now lose, the more they earn later, because they will retain the user. is not really so, but also the user and the market to decide, watching next year's router war.