The policy of home appliance shares to the countryside aims at the long-term brand effect

Household appliance stocks to the countryside policy is aimed at long-term brand effect shows this May 14, the Ministry of Finance and the Ministry of Commerce announced the home appliances to the country to promote tender results.　　It is noteworthy that the high-end products in the countryside, large-scale LCD TV to become the mainstream of color television, visible rural TV demand growth space is huge. Home appliances to the countryside as an important policy to stimulate domestic demand, in the promotion of rural household electrical appliances need to grow, but also in the short term for small and medium-sized brands to provide a greater living space, the home appliance to the successful brand in the countryside to further increase. Home appliances countryside policy stimulates rural household appliances demand growth, although in the short term the market competition intensifies the pressure, but the rural household appliances brand concentration is the trend, in the long run, home appliances big brands can obviously benefit from the policy, the industry's valuation level can be upgraded, can focus on Sichuan Changhong, Qingdao Haier and the United States and other related benefits of electrical appliances.