The premise of Word-of-mouth marketing is high quality products and services

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Spam messages, sales calls, TV commercials, hype ... I believe many people have experienced it firsthand, we will certainly have the same feeling, junk text messages-delete, sell phone-"Sorry, do not need", said a sorry, has been polite, it is a TV ads have a number of star array, or unavoidable may be changed Taiwan's fate, Jue Giant Alligator Leadership: It is difficult for us to create a new trust in a strange advertisement, perhaps now this society, we in addition to ourselves, who is not worthy of our trust! In this case, Word-of-mouth marketing is particularly important, this time if a new friend, a neighbor of a colleague between a person to tell you a certain product is good, Your heart will be "tong", Oh ~ a little heartbeat!

Product quality is the basis of all packaging and publicity

Word-of-mouth marketing is in fact a kind of publicity and packaging enterprises, ostensibly appear to be external things more, because to take advantage of micro-bo, micro-letter, such as a new era of media platform, and the need for relevant systems and policies, but also the company's staff to communicate with each other, coordination. However, we must not overlook the quality and service problems of the enterprise products, a thing packing again good, propaganda again good, if does not have the intrinsic product quality to do the support, the enterprise will soon fall, even many pours down has never climbed up, the user is "bitten, the ten years shy." ", enterprises can only slowly spread outward when they are doing fine things."

Like a bun, bite a mouthful, there is no meat, you will eat again?

You can imagine, if you are a business owner, why should users recommend you to their friends and relatives? What are your strengths compared to other products? What makes a user willing to come near you and accept you? Careful analysis down, nothing but the following several reasons: your product quality is perfect; Your product price compared to other businesses do have a lot of concessions; or is the merchant is your friend, you through friend Circle this big horn everywhere yo drink, want a friend to help you advertise; or you throw your friend a bunch of money, give him a task to entrust him to help you do publicity and so on, but no matter what way you do packaging and publicity, Product good enough must be the basis of everything.

Second, Word-of-mouth marketing before thinking about how to better serve customers

Under the homogeneous competition, what do you rely on to win? In addition to high-quality products, the other is thoughtful service, relying on human, systematic service to win.

1, the construction of system service system: Many enterprises now rely on shouting slogans, slogans shout deafening, but the actual is "thunder, Rain", posted "Customer is God" slogan, and then a frosty face to customers, such enterprises can bigger and stronger? Customer satisfaction is an important standard of enterprise assessment.

2, a sound service system: Specific service standards to be implemented, to rely on the standard service system to complete, there is no standard service system, there will be no standards of service flow and implementation, such as now many international retail giants have developed a Smile service system, for every door-to-door customers should be treated with a smile, This is also a standardized system, but if the enterprise staff did not follow the system, then the standardized system is equal to the "empty shell", just as a device role. Service is not a department of things, nor is it an employee of the thing, is the whole enterprise, enterprise staff to establish the consciousness of full service, the enterprise itself in the service more and more competitive.

Third, the Word-of-mouth marketing before the fine, small links to do a good job

The 60th chapter of the Moral Sutra has a statement: The world is difficult to do in easy, the world will do great things in fine. These two words profoundly reveal the inherent law of the success of simple things, yes, want to achieve a career, must from the most ordinary, the simplest thing to do, from the point of view, Zhou Enlai has said "care for small things, can achieve great things."

People who use micro-blogging and micro-credit marketing know that Weibo, micro-letter focus on the attention and the number of fans, more attention to the interaction with fans, and fan interaction is a detail of the embodiment, in the composition of micro-blog, micro-letter content, but also the details of the content is not enough exciting enough to attract a large number of fans to join? or a fan joined, Is there a timely response? Wang asked said "details determine success or failure", but the details are not "minutiae", but intentions, is a serious attitude and scientific spirit. At this point, we should learn some German enterprises, they are globally recognized by the details of the success or failure to do things.

Jue giant Alligator Network Editor Summary: Enterprises to conduct a good word-of-mouth marketing activities, must be above three points on the basis of the competition is brutal, especially in the global economic integration today, China's enterprises are to be closer to internationalization, in response to foreign enterprise strategy, brand building, operational support, service capital and technical support, Want to survive in the post-WTO era, we must keep a smart and flexible mind, break through all the lines of defense, and strive to move forward at the same time do not forget the enterprise intrinsic product, service development and consolidation, only in this way, in order to run in front of competitors, can do the same industry "leader

More Word-of-mouth marketing information see: http://www.juechina.com