The product should be as satisfying as possible to the user

About the crash of a QQ product manager, there is such an old joke: a Tencent QQ product manager collapsed, before this he based on user needs in order to do the following functions: Stealth, stealth, stealth to its visible, to its 135 stealth, on his 21 point after stealth, to its invisibility can be seen signature, To its stealth can see the last online signature, invisible to its visible but only display the last online signature, to its stealth group automatic shielding display is not online and others can not mention.

Then talk about the myth of the micro-letter, a few days ago and a famous IT people chat, he gave me 21 things to improve on the micro-letters, such as micro-mail should be set up to filter the information, the content tag in the dialogue interface; Find someone nearby this should increase the ability to find a nearby enterprise; You can contact book Friends Group, Group Classification Management Settings tab, and voice assistant to add Calendar/Task function, design acquaintances and semi-acquaintances of the recommendation function, increase machine translation and simultaneous interpretation functions.

Everyone knows, the above two small story is about the user needs, do product care, after all, products are made out to users, what users need for products, why users use this product? This is one of the things the product manager cares about most. Before the research and development of products, market research, user needs analysis, competitor analysis, we must not do less, but in fact, the final product will be found, there are many users are not satisfied.

Users will usually say, remove all the features I can't use, and put all the features that are useful to me in the most prominent position of the user interface, and I want that feature. But the problem is that everyone has a set of useful functions.

Users always use products and requirements in a way that the product manager never imagined, and the user gets the product that the designer thinks is most satisfying, but often uses it in the weirdest way. For example, a few days ago, online heat transmission of the three-tier city users to find me to calculate the value of the gift, and actually this product design is to do the supermarket parity.

So no one can force users to use their products in a fixed way, just as everyone has a way of life. As a result, it is difficult for a product manager to define what the user needs to be, and the products that eventually become designed must be useful to every user, often resulting in a bloated and bulky product, and, more frightening, a user's lack of buy-in.

Grasp the needs of users is really not easy, maybe users know what to tell you, but you understand the wrong to do something else. It is also possible that the user knows what to want but does not tell you or describe it clearly, and you follow that logic and fail in the end.

The user's needs are always there, he does not say does not represent no such demand, there may be users do not know that he has this demand, there may be users do not know what their needs are, but you think of the given, he will, and he used the habit, will be more.

User needs are always many, can never be completely satisfied, but there is always a kind of his instinctive demand, is essential, strong desire for the needs, as long as you can maximize the very simple to meet him, the product is successful.

So as a product manager, it's a matter of remembering from the start that you're developing products for countless people, not someone. In the face of user needs when there is no expert, only a certain aspect of the master. And the real master will cast off all other unrelated functions, to create their own products.

In fact, a good product does not belong to any one person, it belongs to everyone. Like micro-letters, whether it is experts and scholars, elite white-collar, literary and artistic bourgeoisie, the people, workers, farmers, or elderly children, as long as the need, have their own micro-letter. Because, only micro-letters can be the new way to connect.