The profit of innovation is the most important in the development of Chinese website

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Some people say that for the internet economy, innovation seems to be the only driving force for it to be so expansive and sustainable, and it seems that whoever uses this power rationally on the internet will become a gathering place for wealth. Of course, these pyramid-tipped people and businesses are always rare, and among them, the frequency of climbing the spire and falling down the spire is always measured in days rather than years. This high-frequency change, behind the corresponding is precisely the emergence of numerous internet innovation models. Therefore, the summary and induction of these innovative models will provide important help for us to find the answer to the question of how to obtain wealth.

With the explosive growth of the website, the market competition is becoming more and more intensified. The network culture becomes a brand-new enterprise, the world all countries are standing at the same starting line. Today's world, a variety of web sites in every possible way to fight for users, expand the impact of the network to seize the position of culture. To win in this competition, we must innovate vigorously and encourage innovation.

On a website called "Guess Net", tens of thousands of members are through a variety of channels in the network to get points, their points called guessing coins, now on the network a lot of people are talking about how many guess money, because the use of guessing coins can participate in the game, exchange hundreds of kinds of attractive prizes. It is reported that the network can rely on interactive advertising, online research, exchange of points, award auction, online shopping rebate and precision interactive marketing and other ways to profit, businesses can advertise their own products, services or culture, and the use of integration characteristics and the interaction of new media for businesses to stick consumers, Members and consumers are involved and have income.

In this new media interactive era, do not know you are still "watching" ads? Interactive advertising is an important part of guessing net profit. For example, a company recently introduced a new model, the car's shape is one of its advantages. Then can be out of the question: first play a section of the car in a variety of road racing video (do not let the car logo to see), then let everyone guess which company the car is the new series of what the car (the release of the answer can be played again let the car after speeding slowly stop, focus on the car logo video), Then you can let everyone guess what the basic configuration of the car. Such a prize-winning event attracts a number of Wange members, who will also evaluate the advertisement and even participate in the modification and production of the advertisement. Such interaction makes the consumer happy to participate in the enterprise's advertising campaign.

Network Research and accurate interactive licensing marketing is also a major feature of the network, because in the registration and redemption of prizes require mobile phone authentication, and in the process of network survey collected members of the personal details (basic attributes and consumption attributes), So the network can be based on the requirements of the merchant to a certain characteristics of the group (prospective customers) to send text messages or online invitations, engage in accurate and interactive licensing or online research to send online survey invitations or promotional messages to all types of precision-classified members ' phones, as required by the merchant, such as female, residential address, etc. It can even be categorized according to more detailed information such as careers, income, real estate, cars and hobbies.

Through the award redemption or award-winning activities, to help vendors to issue trial supplies, free supplies, small gifts and some of the big prizes to guess the net members, merchants for each prize pay a certain reward. So far, they also with a number of well-known shopping network cooperation, members by guessing the link to buy goods can be rewarded part of the coin to the member, shopping Network will return to guess Net 3%-20% commission.

Many people are asking how much the Internet economy has left to get real money from scratch. But for Chinese websites, the innovation of profit model is the most important thing in the development.