The promotion idea share of the medical website

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Chen met a help today, they are doing hospital website, hope to get Medical website promotion method. The specific problems are as follows: I am responsible for the medical web site, because we are comprehensive category of hospitals, covering the departments are also more, the leadership of the recommendations of our departments have established a site such as: Beauty nets, facial nets, male, gynecology, pediatrics ... This subdivision, now site construction has been basically completed.

But also found a problem, due to the initial site to fill content, the programmer collected a lot of content, resulting in the site is not included, now we want to edit their own articles, please give some suggestions. Since the site before the content of more, and comprehensive sections of the article, so the site update is also more frequent. Now for each section of the site, everyone knows that the medical content written to write are those, or is the medical technology, or disease cases, or some common symptoms and so on. So feel the content of the site update more trouble. Do you have any good method how to update the article, in addition to the site if broken down, how should be promoted?

Chen also gives a little advice here.

1, each department is a separate website, this is very bad user experience, that is, the brand of your hospital is not helpful to your traffic, users are a kind of decentralized. It is highly recommended that you only do one station.

2, here began to divide. If you are going to play brand, then do a xx hospital website, content is nothing more than what you said, there is no new, SEO is not too much to do, hospital sites are generally done by SEM to promote, and now there are many hospitals began to design magazines free distribution, through a lot of soft wen + medical vouchers in the way to promote, The effect is good. The above friend also has the good reply, I this does not unfold.

3, here is my recommendation, you can refer to. Do not do the website of the hospital, change to do health kind of information question and answer website, like 39 Health net like that, but want to be targeted to choose a big class content. The health of the site is not like the hospital site to give people a very direct resistance, will make it easier for users to accept. Avoid every section of the content to do, that effect is not good, pick your hospital to take the best shot of several sections of the technical content to do. The patient is coming. Your hospital will not because you did not introduce other departments to go to other hospitals to see the related disease, like the big store that through the introduction of a few discounted goods to attract users, users will take to buy some other goods.

4, the health site can do content on the rich, no longer just some cases, targeted users will be more broad, can do long tail words will be quite rich. You can do a great job to enrich the content of the site, but also targeted the release of some categories of health information, how to health care to avoid disease, regular to do some special topics, appropriate time to send some of your hospital soft text. Through rich health information and good SEO means, the site will be more access to the ideal.

5. Expert health questions and answers. The high qualified physicians in your hospital are bright, must give the user with authority, enthusiastic, free service. Timely response to the various questions posed by the user, through the online expert's answer to help users solve a number of minor illnesses increased their trust in the hospital and goodwill, will be the first time to consider going to the hospital. For some complex diseases, diseases, "in a humanitarian and patient-oriented manner" online experts give some pertinent advice small to help lower back to the hospital to make a comprehensive inspection, and provide online doctor appointment, reduce the waiting time, you can see outpatient, and some concessions and so on. Your business is on the doorstep.

6, here is not finished, the above steps just very good promotion of your hospital and brought a considerable business, you can only do the above steps, if you want to have a better development also need to build a strong database, user data base. User registration can set up their own physical condition, convenient access to information related to treatment, expert online help advice, convenient access to the future, download the exchange of medical voucher booking number of basic drugs, feedback treatment process to share the experience of recovery, resulting in more interaction. Hospitals can also obtain more user information and more marketing tools. If the user is large enough, you can come up with some authoritative data, the percentage trend of XX disease, cure, the user's praise, etc. used to do some entities, newspapers and magazines to promote, there will be good results. For example, the recent large temperature difference, the number of cold fever patients increased, from XX Health online appointment of medical appointments Xxxxx,xx Hospital to remind you to keep warm.

7, your own follow-up play it.

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