The regional expansion of the credit card business of Chinese small and medium-sized banks should promote the cooperation with offline and convenient payment channels

Abstract: Analysys: Analysys International (Analysys Analysys) study that the convenience of credit card repayment has always been the user's important threshold for the use of credit cards, and repayment methods for different scale banks have different options for the business hall and ATM equipment

Analysys Analysis:

The study of Analysys International (Analysys Analysys) believes that the convenience of credit card repayment has always been an important threshold for users to use credit cards, and repayment methods for different sizes of banks have different options for the business hall and ATM equipment less small and medium-sized banks, Letter Changtong, such as telephone terminals and Lakara Self-Service card terminal to facilitate the payment method will be the ideal channel.

Analysys International (Analysys Analysys) research found that the current credit card repayment methods are mainly as follows:

Business Hall or ATM machine repayment. That is, credit card cardholder peer debit card in the Peer Hall counter and ATM to deposit operations to repay, the counter also supports cash repayment.

Peer debit card automatic deduction. A credit card holder can bind a credit card bill to a peer debit card account and make an automatic payment from a debit card account at the end of the repayment date.

Online payments on the internet. Credit card holders can make payments online via a third party Internet online payment platform.

Compare the advantages and disadvantages of several forms of payment, including the following table, of which 5 divided into the highest, 1 divided into the lowest:

Because the business hall or ATM for the current mainstream payment method, so it has advantages in terms of user size, and a slight advantage in security, but in terms of convenience, efficiency and channel cost is not as good as online payment and offline convenient payment method, and does not support cross-bank card repayment The method of binding debit card repayment is obviously the most ideal choice for cardholder, but the precondition of this method is that the cardholder owns the bank debit card, so the cross region card of small and medium-sized banks will encounter the bottleneck in this way. Internet Online Payment method because there is a certain threshold, so the advantages of user size is not obvious, although supporting the interbank repayment, but in the first line of the bank against the premise of its credit card repayment business is difficult to develop. The online convenience payment mode is based on the terminal card mode, which has the most advantage in the potential user size, convenience, efficiency and cross line support.

As above analysis, Analysys International (Analysys Analysys) believes that the regional expansion of China's small and medium-sized banks credit card business should actively promote cooperation with the offline payment channels, through the cover of the payment terminals to make up for the number of the office and ATM terminals less short board.

Research definition:

Offline convenient payment under the category of electronic payment, users use bank cards through electronic terminals for off-site (non-receivables Merchants) Self-Service card payment Electronic payment method. Offline facilitation payment operators refer to Non-bank institutions that provide offline services to facilitate payment.