The right mindset to deal with search engine optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There have been clients to me counseling, she said very confused! Her site has a clear theme, and the structure is pretty good, but it doesn't appear on the Serps (search engine results web). On the contrary, the pages of the results are in front of others ' websites, which, although they match the keywords She looks for, are not specifically focused on this topic.

Her real doubts are after consulting a search engine optimization company. The optimizer told her that in order for her target keyword to get a high ranking, she had to have links from external sites on her site and had to use keywords as their anchor text (anchor text). But when she entered her target keyword in Google and looked at the top ten sites, she found that there were no links from external sites (at least she could tell).

Some webmaster will talk about SEO knowledge and skills in the forums and explain what it takes to win high rankings for the site. Now ask yourself: How many articles have you read and how many of them have participated in this forum? How many of these articles and the discussions that are being made are true? It seems that everyone is claiming to know SEO, but in fact, a lot of fish are mixed water!

In WebmasterWorld's forum and articles, there are many people debating various issues, but in fact, to get a higher ranking in search engines, there is no need to understand these. Perhaps it would be more useful to know something like the difference between punishment and filtration, the meaning of supplemental results, how to escape from supplemental results, and how many times you can set up 301 redirects in Google.

Note that if you only know the fur, the knowledge of SEO is not comprehensive enough, it is more dangerous, and then we analyze the reason. Only know a little bit of SEO knowledge, is very dangerous things I do not know the first mention of the company is not a good SEO company, after all, I did not participate in their conversation, I understand is the customer told me. In all fairness, I would like to condemn the client, not the SEO company.

It is not fair to have people explain in a few emails or in a conversation how to improve the ranking of a website. Many people say they know SEO well, because they have achieved some success through optimization, or they have studied SEO to some extent. The truth is, however, that only a handful of people know what they are saying. Only know a little bit of SEO knowledge, is really very dangerous things. The network administrators who think they understand SEO well will improve their website according to their knowledge and want to make the website more search engine friendly. But when their sites are filtered, they end up not on the web, or in the online rankings, they don't even know why they're doing it or why they're doing it right, but they're going to end up making mistakes. The only conclusion is that they are doing a great job of optimizing the site (Have you ever heard of "over optimization"?). I think that's it! ）。

To know that SEO is extremely complex to know a little bit of SEO knowledge will be very dangerous, because people will misinterpret some concepts, and take some wrong optimization strategy. In our previous example, Seoer told the customer that to get a good ranking for one of her keywords, she needed links from external sites and used the target keyword as their anchor text (anchor text).

She mistakenly thought that this is the only thing to do to get high rankings, ignoring all the other factors that affect the ranking of the site, so that the search engine results on the Web site can not see her website, is also very normal.

The results of the rankings in Seprs follow very complex search engine algorithms, and there are many factors that affect this outcome. One factor is the keywords used in anchor text from the links in the external Web site, but any good SEO company will tell you that this is not the only factor that will affect the rankings.

We all know that a chocolate cake has two kinds of materials, flour and chocolate, but if we just mix the two materials, can we get the cake? Of course not, there are many other factors to make a cake. We can even know what materials are needed to make a variety of cakes, but if they don't mix properly, they may make a very scary cake!

SEO is the truth, if you want to really understand SEO, then you have to know all the factors that affect the ranking, to know what is the most important, which is worth our attention.

The real seoer will spend countless hours figuring out all the factors that affect the ranking of the site. But most SEO companies, generally do not have to spend too much time to achieve this level of knowledge. Some people only know a little bit of optimization knowledge but claiming to be professional to do search engine optimization, these people are simply the scourge of human beings, it should be enough time!

SEO is very complex, the operation is very simple

SEO is really complex, but the operation is very simple. SEO is to follow the instructions step-by-step operation, like making cakes, we just need to put all the material as required to fuse together, put in the oven, and so it baked.

SEO Center is around the search engine algorithm: can return to the results of the Web site, is generally trustworthy site, that is, your job is to design such a site.

Some basic factors of search engine optimization are well-known, a good site is to be carefully planned, around a subject, there is clear navigation, it is not only a browser, the site also has a very good content, and can get from the external site of high-quality links. As a website holder, you do not have to worry about your site being subject to a variety of penalties/filter filters, or problems that appear in the middle of supplemental results. You only need to create a high-quality website and proceed to a one-way link. Do you often ask yourself or others, "What can I do to improve the rankings in the site?" "How can I design a high quality web site and make it a good place in search engines?" asked the other. ”

People who really know about SEO and know what they're talking about are irreplaceable, and these people are the real "pie maker" in the field of search engine optimization.

If you want to make a good cake, you might consider hiring a professional pie maker to help you do it.

We should use the right mentality to deal with search engine optimization, do-it-Yourself design site, focus on the quality of the site, clear themes and the availability of the site. This is the search engine optimization success, the easiest way!

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