The rise of Internet news leads to the change of news industry

Absrtact: The rise of network news has led to the change of journalism, the former paper media by circulation to win the market and advertisers model is outdated, journalism has entered the flow to the era. Titanium media on the very high rate of the article "an Atlantic Monthly new media editor

The rise of Internet news has led to the change of journalism, the former paper media by "circulation" to win the market and advertisers model is outdated, journalism has entered the "flow first" era. In titanium media, the most-visited article, "an Atlantic Monthly new media editor's tearful Confessions," the author mentions that a young journalist who has won his recognition has sent out his resignation letter two weeks after joining the new media department, and in the process of accelerating the transformation of the monthly magazine into online media, A good journalist couldn't stand the heavy workload, the new metrics and the completely different mode of work, and decided to leave. The author is outspoken about his confusion and perplexity to the emerging network media chaos, and the network media wave has a great impact on the traditional news practitioner's values.

Journalists and editors in the past have full dignity in the tradition of making serious news, and Internet news has had to be forced into "eyeball collectors" for the sake of traffic and article exposure (see Figure Comics). The foreign media creates the phrase PageView journalism namely the image description "The flow first" the news profession present situation.

The same as an internet news pioneer, small series has thought many times, pageview journalism this phrase in the end is neutral or derogatory? Media practitioner David Holmes (Technical media pandodaily social media business and experimental news product director, explainer Music founder) gave his own answer, and provides a new idea: PandoDaily founder Goldberg is planning to start another company to produce "original content" business, challenging the "flow of the King" of the media industry, he proposed the media industry "high profit sector subsidy low profit department" Future development model, and that "investors are time to bet on the content." Is his idea reliable?

Titanium Media will be the full text of its slot compiled as follows (small title for the Titanium Media Plus):

Media practitioners become "eyeball collectors"

Maura Johnston recently released a Twitter that could represent my position:

People have begun to question whether the "flow-oriented" journalism is beneficial to the existing social norms, and the outlook is bleak.

Let me get this straight: Complex magazine has produced a list of "the hottest 40 women in science and Technology", which is downright sexist! Yes, it does admit that many women have nothing to do with sex, and that "hot" The word itself can have a lot of meaning: we can say that Airbnb website is now very "fire", also can say that a start-up enterprise is "sexy". However, the list of 33 is G4 host Jessica Chobot lick the Sony PSP pose, it is this so-called sexy photos in 2005 after exposure, let Jessica quickly leap Red--airbnb Company can not this luck.

Does this magazine really think that "women in technology" are just sexy creatures? Probably not. So they're just "to meet the needs of readers (teenagers and 20-year-olds)"? The answer is: very likely.

News industry: Flow is gold, news is bait

Complex magazine and those of us struggling in the media industry, they also have a lot of bills to pay, so look at our "friends" published a gossip for people to amuse the article, what is the relationship? They take advantage of men's fear and unease about women's success, and they degrade women as models for hanging pictures, Should we accept this bullshit article? Obviously, we shouldn't forgive them.

In fact, "sexism" in science and technology is a serious topic. Many well-known writers in the pandodaily also have no relevant articles, quite convincing. The Maura Johnston's microblog has another meaning, and today's journalism is more than just sexism. Now, in the news industry, where clicks and ad revenues are linked, journalists are often no longer challenging readers ' prejudices and assumptions, instead, they are more likely to publish "sensational" information in order to increase click-through.

Now that the news industry has changed, everyone has had enough to talk about, from shutting down the media's foreign offices to the dreaded news of the "information-verification" budget. However, once journalists and media organizations themselves have given up on the "challenge" of their readers and are shy about publishing and reporting because a message is not getting enough hits, then the peers, we can also pack and leave--because we're screwed.

It's hard to say "no" to your paycheck.

The "Sexy list" editor, or simply the initiator of the news industry "distortion", Luke Winkie, wrote an article in response to intense discussions on the Internet:

I was instructed to write an article on "The hottest 50 women in science and Technology" for Complex magazine, which really depressed me. Because the scientific community has historically been recognized as a male-dominated "men's Club", and the old "sex topic" to do a gimmick to take stock of the technology industry, I do this thing is nonsense. It represents the most mediocre and vulgar content of the Internet. But it's hard to say "no" to a paycheck.

So I try to write this "the hottest 50 women in the Science and technology" article as real as possible, and try to make it a good article. I almost only introduced women who were ordinary and involved in scientific and technological events. I did not comment on their looks, but simply listed some outstanding women. When this article was actually published, however, I found that more than half of the women I had listed were replaced, replaced by women like Morgan Webb, with all kinds of erotic dialogues.

Alas, when you're just an editor and author of a complex magazine, it's hard to contend with the media you're serving. But I did my best.

I was not meant to criticize Winkie, and I myself had a five-meter-bow experience (for example, when I was 22 years old when Johnny Rocket ' s fired). To my great surprise, the ultimate victim of these seductive news stories is that the young authors, the editors who crave the volume of browsing, are bound to dismember their work. But no matter how sincere and true the original list of the "40 Sexy Women" topic editors are, Complex magazine apparently didn't think it was enough to reach the "attract traffic" standard, so with a few photos in bikinis, some male groups were fascinated, while other relatively decent people felt angry. Here, "flow is gold".

"Feeding" mode: the way out or paradox?

But is it really like Johnston said there is no hope? In early March, the journalism.co.uk website published a list of 50 female inventors in the electronic press-no pictures, only names and their achievements. This list has been shared 633 times, although this may be a small number in some ways, but it is done without any gender hint.

Of course, it's a must to stay alert. In response to readers who think the bleacher (the famous American sports website was acquired by Time Warner in 2012), Bryan Goldberg, PandoDaily founder and writer, responded, "The profitability of popular publications is high (eye economy), And those who focus on investigation and documentary report, the input-output price is very low. But in the future, big media companies around the world will use the revenue of the former to subsidize these professional journalists. ”

This is a very good idea. Perhaps the next company Goldberg is going to start, will struggle for the future of journalism. Founder Goldberg on the Bleacher Report sports site, but said the blog, he is planning to create another to produce "original content" for the business of the company to challenge the "flow of the King" Media industry Status quo. In his view, "Investors are the time to bet on the content."

Even so, "flow-bait" journalism, similar to the complex magazine, is still inexcusable. But the paradox remains: when we believe in wishful thinking, the future "mass flow production machine" media will "feed" the quality of news content production, but when they launch so much to cater to the public demand, tailored to the reader's preferences for the content of "flow bait", who will read those challenging things?