The role of Enterprise magazine in marketing

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In the eyes of many it people, it seems that all paper things are seen dead, their truth is very simple: first, the electronic media has been readily available. Second, I will not pay for paper media. This kind of thinking is actually an either-or-or mode of thinking. If we look at the history of science and technology, we will find that, although technology products will emerge endlessly, but many products are complementary, mutual benefit, and not substitute for each other. For example, although we hold the cell phone all day, we also use the fixed telephone. Although we are on the computer for a long time, we also watch TV. By the same token, although we look at the website, we occasionally flip the newspaper. In this case, the Enterprise magazine is still particularly valuable. And in the author's opinion, with the help of more convenient information exchange methods and new marketing ideas, the role of the enterprise has not disappeared, but enhanced. This may explain why some companies, especially large and medium enterprises, still have a corporate magazine.

Below, I will focus on my own experience, the role of the Enterprise magazine in marketing.

Strengthen communication with distributors

The author once in an instrument enterprise engaged in the editorial of the Enterprise magazine, occasionally also with the company's leadership to contact all over the product distributors and agents. Agents in these areas are often agents of multiple manufacturers of products. Almost every area of the agent's front desk, are placed in a large pile of various products brochures, although the binding has a difference, but the structure and content of the album is similar. We asked the agent whether to look at these pictures carefully, some agents said will not carefully browse, because many different brands of product parameters are almost the same. But for my company's corporate magazine, many agents have shown a strong interest. According to the agent, they represent the product of an enterprise, not only look at the quality of products, prices these factors, colleagues also need to understand how the internal operation of the enterprise, corporate culture, business management, these can inspire a businessman's interest, will enhance the transparency of the agent, enhance the Agency's trust in the enterprise. The author statistics, agents agent products in the proportion of the largest is my company's products, I believe that there is the role of the Enterprise magazine.

Open up the corporate public marketing relationship

In China's business environment, the government, state-owned enterprises occupy an important position, this is the existence of the fact. Many enterprises rely on the government and state-owned enterprises to survive, national policies and corporate trends may affect the operation of some enterprises. And the decisions of the Government and state-owned companies are affected by those factors? Think tanks. In our country, these think tanks include trade associations, academic institutions and so on. The company's internal magazine can penetrate into these structures and produce indirect influence, which is the opportunity for the enterprise to make development. The author is contacted by an editorial editor of a IoT enterprise. Their editorial boards, which include almost all the industry's leading experts and academics, have established close relationships with these people through regular manuscripts. These people are able to help the company in terms of product orders. In addition, the company is seeking the publication of the company's magazine number, so that its public relations will be more influence. Suitable for marketing through the Enterprise magazine is mainly the science and technology enterprises, pharmaceutical enterprises, electronic enterprises and other needs and academic institutions to maintain close contact with the enterprise.

Attracting potential product consumers

Many of the company's publications are published in both paper and electronic versions. The electronic version can be marketed through the Internet and mobile Internet. In this respect, the real Estate enterprise's magazine marketing goes the quickest. In some real estate sites, are specifically equipped with the real Estate magazine, focus on the display of real estate enterprises in the magazine, and some real estate magazine has a certain fixed readers. can also be used as an attraction to potential customers, but also to spread the brand's marketing power. Of course, many of the reading experience in the magazine has yet to be improved and perfected.

Enterprise Magazine in addition to play a role in marketing, in the cohesion of the company, promote corporate culture and so on, can have negligible role, after all, these roles are the original original intention of the magazine. This article by "The Wrecker truck Www.chusheng100.com" original, reprint please specify.