The soul of a filial son and his father's Entrepreneurial Tales (second)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yang Wenjian: What are some of the possible ways to improve sales? Is it to find a brush-drilling platform to brush sales?

Mind: Think so. Early is to help others to analyze the first name, so as to improve sales, to join the permanent station, I think the persistence is not a good platform? I can let the standing brother help me brush. For example, the cost of a name is 100, I first give you 1000 of the cost to make you do justice. Let a group of brothers in my Taobao shop to take one, after filming I let you pay the brothers 100. So I can brush 10 sales. or to help others analyze their names, so as to improve sales!

Yang Wenjian: To hear you say this, make the standing station like a shop-cleaning platform.

Mind: This is not the same ah, you do not say that the persistence of the brothers to help each other. Brothers as long as a few more mouse my sales up, and later the other brothers need me, I also give him a few more mouse. The establishment of a persistent station is not a network circle, since joined I am sure to make good use of, or join him why.

Yang Wenjian: It makes sense, but it's strange to hear. Go on, say your name. Do network need to solve three problems: first, product or service, second, promotion channel, third, a can sell product website. Your name business you have family can do, the first problem has been solved, the second promotion channel is through Taobao, and finally is how to do a high conversion rate of the site. What do you think about the promotion conversion rate?

Mind: A high conversion rate of the site, in fact, is to stand in the user's perspective to think about the problem. For example, I promote uusee this project, I just stand on the user's point of view, they want to watch the Olympic Games online free of charge, that my advertising page is to explain how the Uusee is a good Olympic Games live software.

I'm going to promote the name project now, and I'm sure to say how well we name it. I first packaged my father, said some of my father's successes, and my father's research on easy learning, as well as some of my father's evaluations before naming him. Let users feel that choosing my father is better than choosing someone else's name.

Yang Wenjian: That is, a high conversion rate of the site, he should not go to say the product itself, but to say something outside the product, such as user scruples and worry about problems.

Mind: Sales is to solve the problem for users, so the Ads page to the user's problems are fused in. Let me simply say how to make a few elements of the advertising page with high conversion.

1. To extract a concise sentence of advertising, can be a nail on the line to explain the benefits of products or services.

2. List the issues that users are worried about.

3. Launch yourself.

4. Tell users why they choose themselves, that is to say, their own success stories, user testimonials and so on.

5. How to pay, and service flow problems.

Above five questions, in the Design advertisement page must write from the top down, cannot reverse. For example, the payment and service flow on the top, the user has not recognized you, you let users pay the result can only be to scare off users.

Yang Wenjian: You make a lot of sense, through five questions to the advertising page design principles are clear. What mistakes do people often have when designing advertising pages?

Mind: Common mistakes are the products how good, why to choose this product. actually see your advertising page people are decided to choose this product, advertising page to solve the problem is not to persuade users to use products, but to persuade users to use your products.

For example, a lot of people are trying to convince users of the importance of getting a good name for their future discoveries when they write ads. In fact, the people who see the advertising page understand why to get a good name, what they need is to find someone who can help him take a good name. So the advertising page is trying to convince the user that we can definitely give you a good name, not something else.

Yang Wenjian: Yes, in addition to product selection and high conversion rate optimization, I think you simply choose Taobao this promotion channel to your own target user group to limit too little. Do you have any other ways to promote it?

Mind: Soft Wen Promotion bar, now people increasingly do not believe in hard advertising. I want to organize a name-related ebook, and then in the online major forums and blogs serialized, in the series to join my Taobao store links. Yes, always you are asking me questions, now I ask you a question, if it is you, you will choose what channel to promote it?

Yang Wenjian: My specialty is SEO ah, of course, I will be named by SEO related keyword optimization up to intercept directional flow, will also like you to open a Taobao shop. It is a pity that my father will not name the Zhouyi, or I will enter the market.

Mind: hehe. You also go to the name project, we will communicate more common language. I think the future market competition is the brand competition, now named industry in the network does not have a well-known brand, I was planning to make my father a well-known brand.

Yang Wenjian: Well, when you have a brand, you can raise your charges, and the higher the charge, the more people you call your father. Do you have a basic idea about brand name building?

Mind: To create a brand before the orientation bar, what is brand, Brand is when you think of a name on the Lenovo industry, for example, think of Baidu is equal to search engines. Every day there are thousands of newborn babies born, I want to let my father is located in the name of the newborn baby, to create a baby named this brand.

Now the competition is more and more big, so the smaller the orientation is easier to bigger, and more stable after the big. A lot of things we grasp everything, seemingly grasping everything, in fact, in the end nothing caught.

Yang Wenjian: Brand building is not two days a day can be done, is a long-term process. What are you going to do besides name this project?

Mind: We here I see a large Western pharmaceutical base, online sales of health products are able to get goods, and the price is very low, are regular manufacturers, so can also consider to do health products.

Yang Wenjian: It seems that you have sufficient physical resources, in fact, I think everyone around there is a lot of resources, but they did not find that the eyes are staring at the distance, and ignore the gold mine in fact buried at their feet. Finally, with a very official question results this interview, for the development of persistent station (www.chijiuzhan.com) you have how to suggest, if you are standing in my position to operate a permanent station, how do you intend to do?

Mind: For now, most friends don't know what they want to do, what to do, but I want to be sure that every friend has their own ideas, then change the idea of action, no matter what the idea, the first action, at least let yourself become a dynamic, and then every day we all together, to increase cohesion, while, can also make everyone have executive power.

I think the current way is still possible, first let everyone come up with executive power, while improving the ability to analyze the problems of each friend, then we can work together to do the official point of the project or other.

Yang Wenjian: If everyone wants to talk to you how to contact you?

Mind: QQ Contact, I QQ87719466.

PostScript: A lot of people do the network, we are accustomed to choose to promote the first way, that is, the flow of the king. But the heart is the reverse, he is first to observe his side what resources, and then through analysis to see what resources around the online sales. From his body worthy of our learning, do not think that their side things worthless, wealth on your side, to be good at discovering the resources around, and then integrated into their own advantages.

This article Copyright Yang Wenjian (qq:251022543) on the permanent station all, welcome reprint, reprint please indicate the author and the source. Thank you!

Starter: Persistent station (http://www.ChiJiuZhan.com)