The stubborn problem of luxury electric dealers: the spread of fakes and the difficulty of return

Abstract: More than 3,000 yuan of shoes, wear for one weeks, a slight degumming. Contact the Seller customer service, the other side only to ensure that repair does not return. During the national day, friends inadvertently to reporters mentioned their experience in luxury shop, a face dissatisfaction. They

"More than 3,000 yuan of shoes, worn for one weeks, a slight degumming." Contact the Seller customer service, the other side only to ensure that repair does not return. "During the national Day, friends inadvertently to reporters mentioned their experience in the luxury shop, a face dissatisfaction." "They don't even want a replacement."

With the development of the electric business industry, luxury goods have also entered the craze of online shopping. But the problems that exist are gradually exposed. A friend's encounter is not a case. In July this year, news of the sale of luxury goods by the most famous electric platform in China has aroused concern in the industry. At the same time, many consumers said that the luxury electric dealers still exist "difficult to return" phenomenon. "Returns are almost non-existent within 7 days".

The problem of obvious and return of fake goods has become a chronic disease of luxury electric dealers, which leads them into the "life and Death robbery".

Why does a seemingly beautiful luxury electric dealer fall into such an awkward position? The pulse of today's luxury electric business is to gradually disappear, or can reverse the situation, pull through?

Fake flood

The reporter found that, compared with other electric dealers, in these two years, the domestic luxury electricity dealers received few new financing. All kinds of indications, the domestic luxury electricity Shangzheng again cold, industry depression.

In fact, luxury electric dealers have had a big shuffle two years ago. 2012, the product gathers the net, the Jiapin net, calls the Harbin network and so on the vertical luxury goods electric business to locate the company to collapse, backs NetEase's luxury platform NetEase still goods, as well as Sina Luxury goods channel, also after the brief operation announced closes. In addition, according to people familiar with the matter, now still goods net, the five avenue, gathers the net and so on luxury goods electric business day is not easy.

And what are the factors behind the second wave of cold snap?

"The main reason is the proliferation of fakes. "An industry insider told the International Financial news reporter that with the rapid growth of luxury consumption, the domestic market has spawned more counterfeiters, and their sales channels are mostly electricity dealers."

"Many of the luxury cosmetics of the electric dealers purchase, basically are fakes." "A famous Korean cosmetics brand in charge of the reporter revealed that a lot of electricity to do shopping, logistics records are from overseas to enter the mainland, in fact, are China or South Korea's high imitation products, as the genuine with a slightly lower price to sell to consumers."

According to a recent report by Bain, about 60% of Chinese consumers who buy luxury goods use their purchasing at some point.

According to the report of the Wealth Quality Research Institute, as of the first half of 2013, the domestic second-hand luxury goods market turnover of about 3 billion yuan, but the annual average growth rate has reached more than 30%, far more than the same period of the luxury market growth. At the same time, LV, Gucci, Chanel, Hermes, Prada and other brands are the market on the high visibility of fake brands.

However, as early as 2012, Hermes CEO publicly issued a statement that the online sale of Hermes products 80% is fake, which gives the domestic luxury electronics business cast a cloud.

At the same time, Dangdang CEO Guoqing also participate in the bTV "glorious Bloom" of the program directly warned consumers, it is best not to buy luxury goods on the internet, because the fakes have become luxury electric business platform unspoken rules.

In this respect, the Wealth Quality research Institute Dean Zhou Ting said, although in the past two years, big brands have increased in the domestic market to fight against the strength and scope, but to bag as an example, some big classic can say that the visibility of fakes is far higher than the real goods, a lot of consumers suffer from it.

A Ms. Wang, a journalist, has bought a luxury shopping website with a brand of more than $4,000 worth of her purse. Take the hand, carefully she found that the color of the purse and counter sales there are certain differences, even in the zipper interface has obvious flaws.

When Ms. Wang contacted the website after-sale customer service, the complaint leather bag for the fake request returns, the other party asks her to issue the related appraisal. So, she took the purse came to the counter, hope that the counter can help her inspection and issued a testimonial, but was rejected by the staff, the reason is "counters do not provide inspection services", and said that the electrical platform to buy items, counters can not query the relevant code.

Around a circle, Ms. Wang bought purse can not return, she can only teeth eat this grievances. "In the future really can't believe these electric business platform, spent the real money, but bought a fake." She lamented to the journalist.

return without Door

There is no denying that, behind the rampant luxury goods dealers, "return difficult" is the development of a mishap.

Media reports, the new "elimination Law" has been implemented for half a year, but in practice, the net purchase "seven days no reason to return" provisions still exist many restrictions, especially the luxury goods to become a "long-standing", and Amazon and other large electric platform are named.

The reporter learned from consumers that the net purchase of luxury goods is difficult to return the phenomenon does exist, but the relevant legal person told reporters that such a phenomenon does not violate the new "elimination law."