The successful way of education and training portal marketing strategy

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The rapid development of the society, the population burden gradually increased, the competition is white-hot, the society to our own skill level request is also getting higher. Modern people can not be satisfied with the knowledge in school, turn to professional skills knowledge more favored, various skills training institutions developed rapidly. How to keep your training organization in a leading position is critical and the easiest way to judge people. To stand out, the traditional marketing approach is not enough to meet the needs, we must dig out more innovative, more attractive to the eyes of the new road.

One, search engine optimization: It is obvious, now, optimization for network marketing is an important aspect of the site optimization, so that more users can search through search engines, for the promotion of brand and efficiency is very intuitive.

Main advantages:

1, the natural ranking of the front can make the school's popularity more widely spread.

2, bring more traffic, precision marketing can bring more customers.

Second, blog and article marketing: Edit a high quality article (that is, soft text), of course, the package contains Web site information, such as blog, through a series of ways to spread, so that users can directly click the URL or enter the Web site to visit.

Main advantages:

1, the use of the article to form Word-of-mouth communication, so that the popularity of the school has been improved.

2, the use of the blogger's own opinion leader role, for the purpose of instilling brand image.

3, with the students to form Interactive, master their movements.

Third, News marketing: The production of news sources, if it can be published in major mainstream Web site, is successful. Can let more people understand to the educational organization, the formation latent consumer group.

Main advantages:

1, the transmission rate is high, can obtain reprint, saves the cost.

2, the use of well-known web site influence, enhance brand image.

3, with the potential student group interaction, easy to master the trend of potential students.

Four, micro-Bo and QQ signature marketing: Similar to TV ads, summed up a word will be the site to promote out, spread, wildfire.

Main advantages:

1, spread faster, convenient, fast, easy to operate

2, conducive to the spread of Word-of-mouth

3, expand the potential user base

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