The three-stage experience of website profit development

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One stage: The popularity of the website

Unlike traditional industries, the wine is not afraid of the alley deep, the site in the entrepreneurial phase, the primary goal is to ring visibility, and also need to build a platform to support this brand, so that its steady development.

(a) Excellent website platform includes:

1. The website platform plan conforms to the website localization.

2. The website design is elegant, has the characteristic.

3. The website function is convenient to operate quickly, conforms to the customer demand.

4. Rich content and valuable information.

5. The core personnel of the stability team, appropriate appointment and decentralization. So that it can fully mobilize the enthusiasm of the staff, play its executive initiative.

(ii) The initial development of the website should note:

1. The goals must be achievable (enhanced operational confidence). and need to come up with an objective assessment criteria, and strive to achieve. (experienced can be developed quickly, no experience can be prepared together by the consultation).

2. Integrate existing available resources (talent, funding, time, etc.).

3. System planning (what stage to do, the idea should be clear).

4. Reasonable distribution of time is the most important (time is money).

5. The establishment of the system requires the avoidance of more systems and less implementation.

Two stages: becoming a profitable website

When the site starts to make a profit, the next thing to consider is growth, expansion, and occupation of the market.

1. Please keep a cool head, meticulous research, careful analysis, the core members of the work experience, to avoid the blind expansion caused by time, money, talent waste.

2. Website platform: Website Platform optimization is the key to the first phase of the operation of the problems found in system optimization, so that the overall site looks like a lean business staff, body does not have a piece of rotten meat, so that it really become a website marketing platform, so that customers and potential customers are happy to use the platform;

3. Website promotion: Continue to do the first phase of the basic promotion work, and strive with other Web resources, other traditional resources, there are large-scale cooperation, enhance the brand influence of the site [such as column cooperation, media cooperation ...]; Do market research, data analysis, effective use of technology to achieve the site platform monitoring, the platform to transform the data into valuable decision-making data, this is critical;

4. Human resources: Pay attention to the introduction of high-quality new Blood, expand the team, do a good job of the old staff ideological work, internal promotion, external recruitment backbone personnel into the work focus to maintain the company's normal metabolism; therefore, it is the most important thing to hire a good HR manager.

5. Company management: The establishment of the company's business training system, the training system of various departments, the company's structure optimization and departmental responsibility system must be established, the company systems to improve and go to the right track, to avoid the expansion of the team to control the imbalance of the problem; Refining into a corporate culture in line with the long-term development of enterprises, can make the company truly establish core competitiveness, the status quo, the future, the introduction of new resources, should be based on this culture.

6. Sales Management: The entire sales team needs to be promoted from individual to overall combat, so it is necessary to recruit or promote the Sales Director in order to adapt to the new competition. After all that is available, it is essential to quickly transform personal sales experience into an excellent sales model that conforms to this site, and good models are copied, Can let the site quickly occupy the market.

Three stages: win the core website competition

1. Overall operation: At this time the Web site has been successful entrepreneurship, the shareholder to create the maximum as the ultimate goal, in order to overcome other competitors for the office, to make good new market or new areas of development [including their own investment, mergers, equity, joint ventures ... etc.].

2. Website platform aspect: High level competition characteristic, site platform is an important competitive area, at this time the platform needs to be the competition generated resources effectively integrated on the platform, so that the body stronger; In website marketing, we should highlight the cultural characteristics of the site, so that the body's content more rich to retain potential customers, attract new customers To form the core competitiveness of the website platform. For example: Sina successfully set up the characteristics of its network media culture, Alibaba successfully set up its network businessman cultural characteristics ... Wait a minute.